Digital Marketing Manager
Wheelock Properties (Hong Kong) Limited
Central, Hong Kong


  • Plan and execute all social media management (including key channels, FB, IG, and others), create post and coordinate post from different business units, manage comment and feedback
  • Plan promotion campaigns through all means of social media including boost follower and member acquisition
  • Strategically plan the whole posting calendar for different channels according to the action plans from different business units
  • Measure and report performance of all digital marketing posts and campaigns, evaluate customer feedback, obtain insight
  • Analyze and evaluate full customer experience and touch point across multiple channels through the whole customer journey and provide effective proposal for Management and other business units
  • Keep abreast of the digital marketing trend, explore the continuous development of digital marketing strategy beneficial for the company and optimize the performance
  • Collaborate with different business units, understand their needs and support through the social media platform
  • Manage and lead external vendor and agency, budget control and provide assessment on the ROI
  • Requirements

  • Degree in marketing, business administration and communication or equivalent
  • 8 years of relevant experience in digital marketing especially working in agency is highly preferred
  • Strong ability to analyze data and provide insight, knowing the use of PowerBI or other data analytic tools is an advantage
  • Adequate knowledge in SEM and SEO skills, HTML, CSS, JavaScript is an advantage
  • Has experience on A / B testing and other testing metrics in social media
  • Creative, self-motivated, proactive, passionate and open-minded with clear own career target
  • Good interpersonal and communication skills
  • Proficient in both spoken and written English and Chinese
  • Candidate with less experience will be considered as Assistant Digital Marketing Manager
  • 申請
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