Assistant StrategicPlanning Manager, Segmentation (Banking)

A reputable China-basedBank in Hong Kong is looking for a high-calibre Strategic Planning Manager to join her StrategicPlanning Division.

Responsibilities :

Support on formulating customer strategies todrive customer growth and profitability

Assist to implement and monitor the segmentstrategies through initiatives on acquisition, cross-selling, service upgrade,customer loyalty and retention

Assist to formulate and implement customersegment strategies to achieve the business targets, improve customer experienceand explore customer financial needs

Assist to design and implement an integratedsales & service platform, end-to-end sales process for frontline includingplanning, sales discussion and activities effectively

Monitor sales channels’ performance onacquisition, mainly work with direct sales and Branch

Perform client profitability analysis,identify gaps and propose action plans to improve lead conversion and revenuegeneration from deposit or investment of specific segment

Work closely withProduct Development Division to drive product sales and business

Organize activities and events to improvecustomer satisfaction

Manage marketing budget to optimizeacquisition spending effectively

Prepare regular MIS and managementpresentation

Requirements :

Degree Holder in Marketing or relateddiscipline

Minimum 3 years of working experience inbanking industry, preferably relevant experience in customer segmentation ormarketing

Good Interpersonal, communication andanalytical skills

Independent, attentive to details,customer-oriented, positive and proactive working attitude

Strong planning, organization and timemanagement skills

Strong sense of responsibility and able towork under pressure

Good command of written English and Chinese

Interestedparties please send your resume in word format with current & expected salary and noticeperiod to ada hkjobc.com.

For details, please feel free to contact Ada Lui at 9710 9507 .