WeLab - Performance Marketing Manager - WeLab Bank
Hong Kong
source : Happyer

Who we're looking for

WeLab is looking for a Performance Marketing Manager to join the team!

What you will be doing

  • Recommend media plan based on campaign performance and data that deliver the brief from Head of Marketing and Team-wide discussion
  • Monitor the media effectiveness and generate learnings for media planning, accountable for digital reach & conversion optimization by working with media agency
  • Maximize Return on Advertising Spending (ROAS) across paid digital channels and develop ongoing reports to measure and performance media ROI
  • Work with Creative and Media agency to maximize brand awareness and product exposure through partner / Third party platform sites and associated marketing tools to optimize purchase funnel
  • Identify site Optimization Define opportunities on site (structure) and content to drive SEO and conversion from site
  • Leverage most effective and efficient search keywords that will optimize our traffic to website / Appstore and drive conversions to open bank accounts
  • Manage & execute direct communication to consumer via eDM
  • To be the go-to person or acquire relevant new knowledge that would be useful to optimize our marketing funnel integration to ensure there is end-to-end tracking from media to website / app.
  • To be the consolidator of multi-source data eg Google Analytics, Looker (internal performance data), Appstore / Google Play performance, and other relevant platform that give us data-based insights to improve performance
  • About you :

  • You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
  • You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
  • You are comfortable with ambiguity and extremely resourceful (in your past life you could've been a detective)
  • You always find a way to get things done without sacrificing the quality of your work, integrity and values. No task is off limits for you.
  • You are humble and prioritize the success of the team over your own with an eagerness to help those around you
  • You don't shy away from challenges and have the ability to bounce back from setbacks
  • What is required and what we’re looking for

  • At least 8-10 years of working experience in media / performance marketing
  • Good knowledge of digital marketing principles such as funnel optimization, UX, A / B texts, with the knowhow to derive consumer insights
  • Experience in media management, site management, technical platforms availability to optimize our performance marketing
  • Strong analytical skills and data-driven thinking
  • Agency management : Engage, energize and enable agencies to identify opportunities for service improvements
  • Good communication and presentation skills to explain complex information internally / externally
  • Hands-on experience with running marketing campaigns and using digital platforms and campaign management tools (Facebook Ads, Google AdWords etc.)
  • Understanding on site pixel installation, website tagging and retargeting methods for social media and brand sites is a plus
  • What we offer

  • Competitive salary
  • Learning and development stipend, because we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn
  • Work hard and laugh lots (chicken wings and french toast, etc.) with a high-performing, fun and diverse team
  • Weekly afternoon teas and fully stocked fridge
  • Coffee stipend
  • Conveniently located office surrounded by diverse and delicious lunch options
  • Lively office with gaming consoles and a ping pong table
  • Fun extracurricular activities with your colleagues like hiking, yoga, badminton, wine tasting, dragon boat racing, rock climbing, etc.
  • Employee referral bonuses
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