Responsibilities : Maintaining our social media presence across all digital channelsMeasuring and reporting on the performance of all digital marketing campaignPlan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCreation of marketing materials, working with agencies, freelance designers and development teams, including key art, trailers, in game assets, online ads etc.
Collaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-
to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriateRequirementsBS / MS degree in marketing or a related field2+ years experience in a Brand / Marketing role at a global or regional level in Game is big plus.
Proven working experience in digital marketing is must.Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A / B and multivariate experimentsSolid knowledge of website analytics tools (e.
driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementSummaryIndustry : Entertainment / Art / RecreationJob Category / Function : Marketing / Public Relations (Marketing -
Digital Marketing)Job Position Level : MiddleEmployment Term : Full TimeMin. Edu. Level Req : -Total Working Exp : 2Salary(HKD) : -
Location : Eastern District / Tai KooBenefits : Five-Day Work