Media & Digital Executive
Van Cleef & Arpels
Hong Kong, HK, HK
2天前

Do you match this profile?

Are you able to coordinates with other colleagues and ensures their participation to achieve Maison’s targets?

Can you keeps focused and finishes what has been started while delivering observable or measurable results?

Do you offers own expertise, knowledge and capabilities to serve team members?

Can you shares information to improve customers / supplier’ satisfaction?

If so, apply for this job!

What do we expect from you?

This position is reporting to the Assistant Communications Manager Media & Digital

Paid Media Planning

  • Manage media agency to develop and deliver the Maisons’ communications strategies via online and offline media planning;
  • and rationalize to HQ to ensure smooth and timely validation

  • Closely manage media campaigns from planning, testing, launch to post-campaign analysis
  • Conduct data-driven quantitative and creative-driven qualitative analysis; provide constructive reporting and learning to the HKMO team, Regional office & HQ office
  • Track and report on competitors’ marketing activities to facilitate our planning, identify opportunities and / or emerging challenges
  • Owned & Partner Media Management

  • Manage and analyze all owned channels, including but not limited to local corporate website, event-specific mini-sites, lightboxes
  • Devise a holistic digital journey and optimization strategies for an enchanting user experience
  • Co-ordination with landlord and partners on communication and promotions on third-party channels
  • Co-ordination with Travel Retail partners (CDFG, DFS), agencies, Regional and China offices on the communication plan on China-specific / APA-wide social media platforms;
  • identify opportunities for MLC / tourists-targeted strategies

  • Utilize web analytics tool to analyze media optimization performance in terms of website traffic and eComm conversions
  • eCommerce Support

  • Support eComm launch, UAT and omni-channel strategies
  • Devise tactical online campaigns for new product launches and seasonal promotions to drive eComm business
  • Execution of digital growth strategy through paid media (SEM, Social Media, Display)
  • Work with eComm team to analyze marketplace data and insight report to improve customer online shopping experience
  • A&P Budget Finance Reporting

  • Monthly reporting on A&P budget with full accuracy
  • Maintain accurate media budget spending forecast and update
  • Support and assist on budgeting reports, annual planning and financing
  • More than a job it’s an experience!

    By joining the Maison, you are joining a team in which professional development is one of our main focuses.

    The recruitment process :

  • Apply online
  • If your profile matches our search, you will be contacted by our HR team for an interview. Otherwise, you will receive an email to inform you that your application has not been successful.
  • You will meet with the Talent Manager, Assistant Communications Manager, Senior HR Manager and other collegues as needed.
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