Our client is an International Cosmetic Company.
Job Title : DIGITAL PROJECT MANAGER - ASIA PACIFIC
Position based in "Hong Kong"
Being part of the APAC CMO team, you will be playing a key role in advising digital & marketing strategies and activations for travelers.
Manage Activation plans of Chinese Travelers, travelling outside of China to maximize business potential.
Work in strong partnership with the brand teams from.
o Travel Retail APAC BU :
o Market teams
To Plan, & help local team on execution of Chinese Traveller activations including (but not restricted to) :
o Social Media engagement
o Content Marketing (with a strong focus on travel related portals)
o Search Engine Marketing
o Influencer Marketing
o Offline support, including retail education, in-store display or other POSM if needed.
Work at the APAC level for the project of APAC OA account on Wechat to manage Chinese Travelers in a centralized and digital way, including the set-
up, maintains of feeds posts (collaborating with different local market), mini-program for local market including assortment, offers, CRM, store map etc.
Collaborate with China local market to get clear information of China local market’s plan, including launching staging plan, digital calendar, new product information as well as retail education summary.
Monitor & analysis the contribution to business of Chinese Travellers to the various business entities.
Who we are looking for :
5 to 8 years’ of experience in product & digital marketing preferably in China / strong knowledge of Chinese market.
Excellent communication skills to work with different counterpart in different countries / culture.
Good project management & agency management skills.
Strong ownership & driver to accomplish dedicated tasks.
A proactive self-starter with a good team spirit.