Media Account Manager
Havas Group
Hong Kong
1天前

Job Description Summary :

Please refer to follow : Job Description : Duties include : Work closely with account lead to deliver integrated media strategy and plans based on client requirements and KPIs Provide integrated media planning expertise / consultancy to our client Responsible for planning and campaign management across all media channels Ensure tracking of campaign performance (Ad-serving, KPI tracking and ongoing optimization) and use of internal digital / analytics tools and technology Prepare budget summaries, accurate campaign follow-ups and comprehensive reporting with ability to deliver strategic insights / recommendations based on data Management of client deliverables and expectations Connect with key local and regional vendors as well as tool / technology developers to develop unique opportunities for the client and keep tracks of market trends by using industry tools and other research methods Minimum Requirements : Minimum 4-5 years hands-on integrated media planning experience Experience in working directly with clients, other agency partners and vendors Strong knowledge across key offline (TV, OOH, Print) and digital channels (social, mobile, programmatic, search, affiliates, etc.

Familiar with Ad Serving and tracking technologies Understanding of DSP’s, programmatic platforms and how automation can be applied to media buying English and Chinese language fluency.

  • Exceptional verbal / written communication Attention to detail with advanced Excel / PPT skills Knowledge and Skills : Passion for integrated media planning and in particular digital;
  • Interest in educating clients / peers and promoting growth Understanding of how to integrate digital within wider marketing / media plans Entrepreneurial, objective and independent thinker must be willing to learn and develop knowledge of new technology Teamplay who proactively contribute to a collaborative culture and values of the agency Provide insights and develop knowledge in the following areas : - Media trends and landscape - Program types (lead generation, sales) - Digital performance best practices - Measurement (understand the best metrics for optimization depending on objectives) Skills : Contract Type : Permanent

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