Own Brand Marketing Manager
鰂魚涌, 香港
source : Dairy Farm

Is this your next challenge in marketing?

The challenge is to :

  • Responsible for Own Brand Marketing’s strategy development, brand plans, budget management and end-to-end execution
  • Own the annual marketing calendar and sustaining activation plans covering new launches and core ranges across Health & Beauty, Personal Care and Baby Care
  • Own the budget management process and accountability from campaign planning, budget control, tracking to maximise communication plans and return on investment
  • Lead and execute marketing launch campaigns for Own Brand’s cross-categories and multi-brands
  • Drive cross-department synergy with Commercial, Operations, Trade Marketing, Brand Marketing, E-Commerce, CRM & Digital teams to deliver a cohesive marketing brand plans for Own Brand
  • Co-create Own Brand annual trade and marketing calendar with Commercial team to maximise brand and product launches in order to drive Own brand penetration
  • Proactively monitor and analyse market intelligence, translate insights into actions to differentiate and boost customers’ shift to Own Brands
  • Do you have experience in retail / FMCG marketing?

  • Bachelor’s degree in Marketing / Business Administration or related disciplines
  • Minimum 8 years of marketing experience especially in FMCG or retail industries are highly preferred
  • Strong in stakeholder management, result driven and enjoy working in fast paced organization
  • An open-minded self-starter with abilities to handle multiple projects under tight schedule
  • Creative, adaptable, high learning agility, self- motivated
  • Fluency in written and spoken Chinese and English
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