Develop, plan and implement marketing programme, including brand campaign, e.g. ATL & BTL material production, social media content planning, campaign webpage development, etc to achieve business objectives
Support B2B direct, agent & broker channels to develop marketing programmes, promotion offers, sales tools, etc.
Co-ordinate with and provide support to employer servicing channel on the loyalty programme, production of various marketing materials, e.
g. eDM, video, presentation, publications, letters and marketing collaterals
Liaise with agencies and vendors on executing communications programmes, publications and souvenirs production, organizing online and offline event, such as webinars, exhibitions, marketing activities and events
Compile market research / competitive analysis regularly for planning purposes
University graduate in Digital Marketing, Marketing, Communication or Business related disciplines
6+ years of experience in the digital space with at least 3 years at a managerial / leadership level. Experience in financial industry preferred
Good track record in establishing brand awareness & building business through online channels
Experience in implementing B2B marketing programme is preferred
Knowledge in basic video editing / website development is an advantage
Good presentation and communication skills
Fluency in written and spoken English and Chinese
Job Category : Marketing / Corporate Communication Job Level : Supervisory