Manager (Branding & B2B Marketing) – Marketing & Corporate Communications (Marketing / Corporate Communication, Supervisory)
Bank Consortium Trust Company Limited
Hong Kong
6天前

Key Responsibilities

  • Develop, plan and implement marketing programme, including brand campaign, e.g. ATL & BTL material production, social media content planning, campaign webpage development, etc to achieve business objectives
  • Support B2B direct, agent & broker channels to develop marketing programmes, promotion offers, sales tools, etc.
  • Co-ordinate with and provide support to employer servicing channel on the loyalty programme, production of various marketing materials, e.
  • g. eDM, video, presentation, publications, letters and marketing collaterals

  • Liaise with agencies and vendors on executing communications programmes, publications and souvenirs production, organizing online and offline event, such as webinars, exhibitions, marketing activities and events
  • Compile market research / competitive analysis regularly for planning purposes
  • Requirements

  • University graduate in Digital Marketing, Marketing, Communication or Business related disciplines
  • 6+ years of experience in the digital space with at least 3 years at a managerial / leadership level. Experience in financial industry preferred
  • Good track record in establishing brand awareness & building business through online channels
  • Experience in implementing B2B marketing programme is preferred
  • Knowledge in basic video editing / website development is an advantage
  • Good presentation and communication skills
  • Fluency in written and spoken English and Chinese
  • Job Category : Marketing / Corporate Communication Job Level : Supervisory

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