Regional Marketing Director - APAC
PEOBASE Ltd
Central, Hong Kong
3天前

Responsibilities

  • Collaborate on new concepts / product strategies to ensure the company takes full advantage of technological and market opportunities across APAC.
  • Develop a structured marketing strategy and implement a plan to provide direction as well create a global brand through digital solutions.
  • Develop marketing plan of the brand for the region.
  • Formulate the annual marketing strategy and seasonal marketing plans for both B2B and B2C strategies using detailed analysis of the products trading patterns and the industry.
  • Review integrated marketing tactics plans and develop overall marketing mix strategies to ensure all relevant channels are maximised
  • Plan and monitor annual marketing budget for all advertising and communication programs.
  • Measure, analyze and report on strategy effectiveness.
  • Ensure consistent brand message via Web, Creative and Public Relations for all online and offline campaigns, medias & channels.
  • Develop & Drive the eCommerce strategy
  • Conduct market research to gain consumer insight for effective advertising and media planning
  • Lead the Marketing Team & the Graphics Team across the region to develop yearly category focus, product launches and marketing programs
  • Ensure effective management within the marketing, product management, ecommerce and public relations functions
  • Work with key partners in the region to build collaborative relationships
  • Requirements

  • Third level qualification in Marketing
  • 6-7 years’ experience in marketing with at least 2 within a leadership role
  • International Marketing experience - Experience of working across Asia Pacific and running pan-Asian marketing campaigns is essential.
  • 5+ years of experience in online marketing, affiliate marketing, SEO, email marketing, social marketing and website design
  • Experience in consumer marketing, customer segmentation and product management necessary
  • Strong creative and analytical skills
  • Strategically focused; able to translate strategy into practical solutions
  • Passion, energy and drive to deliver ambitious growth targets.
  • Value creativity and encourage fresh ideas and approaches to marketing.
  • Ability to collaborate at all levels with both internal and external customers
  • Proficiency in Microsoft Office and ability to quickly learn new programs
  • Fluent English
  • Our Client

    One of the global leader that provides protective solutions for handheld devices, is now seeking a Regional Marketing Director - APAC to join their energetic team and take their company to new heights.

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