Director, Market Planning
Proagrica
Hong Kong
6天前
  • Provide thought leadership, strategic direction and long-range planning to develop and implement the strategy to launch a digital risk platform in APAC.
  • With particular emphasis on India, Indonesia, Philippines, Malaysia, Thailand, Vietnam, Hong Kong, Singapore, Japan, South Korea, Bangladesh and Pakistan.

  • Lead customer interactions to uncover market problems, customer needs, user / buyer personas and processes, and purchase drivers.
  • Develop mindshare and support relationships with industry and trade associations, government representatives, NGOs, customers and vendors as necessary in the overall management of the market area.
  • Maintain current working knowledge of relevant regulatory frameworks and competitive dynamics in the target markets.
  • Accountable for revenue objectives in the specific market area.
  • Integrate competitive, business, and resource considerations to develop strategy, product, and go-to-market plans that meet short-term and long-term revenue targets.
  • Initiate and develop pricing strategies and policies; recommend pricing actions and promotional programs in support of market area strategy and revenue plan.
  • Communicate strategic decision and product plans to senior leaders across the business.
  • Drive product ideation across functional teams.
  • Develop and lead investment plans, business cases, and metrics associated with key strategic initiatives.
  • Facilitate actions to accomplish the market strategy by working within a cross functional team (channel / partner development, product development, content acquisition, marketing, sales) to execute go to market strategies in the specific market area.
  • Review and evaluate the market area performance on a continuing basis and establish the proper measures of performance and provide direction for modification in work plans or implementation of contingency plans in accordance with prevailing business conditions.
  • Collaborate with Product Management to ensure product direction is informed by current market demands and regulatory requirements.
  • Qualifications

  • Fluency in English.
  • BA / BS or equivalent experience.
  • Some travel within the region (25 50%)
  • Demonstrated competence with strategic planning and product planning processes.
  • 5+ years in understanding and working on technical issues with Fintechs, banks, e-commerce or related companies.
  • 5+ years in understanding and working in the fields of data analytics, modeling, big data, alternative data, credit bureaus.
  • Engineering experience is not required.

  • Understanding of regulatory environments in target APAC countries that touch on data privacy, alternative data, treatment of PII for fraud detection and credit risk.
  • Strong PowerPoint, Excel, and Word skills.
  • Proven customer-interaction skills.
  • Ability to work effectively within a matrix organization.
  • Excellent verbal and written communication skills.
  • Experience in strategy, product marketing, product development, product lifecycle management, and go-to-market activities.
  • Experience in credit scoring needs, gaps, and operational processes of financial institutions, telecoms, retailers, and other industries.
  • Experience developing investment / business cases and leading their implementation.
  • MBA preferred
  • LexisNexis, a division of RELX Group, is an equal opportunity employer : qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

    If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations relx.

    com or if you are based in the US you may also contact us on 1.855.833.5120.

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