A Career with Hang Seng Bank
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-
in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
Manager, Customer Propositions (Prestige and HNW Segment)
Customer Value Management
We are currently seeking a high caliber professional to join our department as Manager, Customer Propositions.
Identify opportunities to acquire and grow customer relationships and increase their profitability through improved targeting, effective anchor and appropriate channel strategies
Design and implement customer journey across multichannel touch points for enhanced customer engagement in alignment with segment strategy for a diverse customer base
Develop customer solutions including privileges, loyalty programs and events, and product offerings based on analytics insights, customer characteristics and needs to deepen customer relationship
Collaborate with business units, channel teams, marketing and IT for the design and management of the digital channel experience, offline-
to-online experience with the connectivity power of social customers and mobile / internet to drive brand awareness and customer stickiness
Develop an expert knowledge of customer base, market trends, and competitor activities for the support of strategic direction
University degree in Business Administration, Marketing OR other relevant qualifications
Minimum of 5 years' retail banking experience
Solid experience in banking product acquisition, e.g. banking account, credit card, securities account or payroll, etc.
Customer-oriented with strong business acumen and analytical skills
Strong Self-motivation with good project management and interpersonal skills
Proficiency in both English and Chinese
Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes