HSBC Group
Hong Kong, China


A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-

in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Manager, Customer Propositions (Prestige and HNW Segment)

Customer Value Management

We are currently seeking a high caliber professional to join our department as Manager, Customer Propositions.

Principal responsibilities

  • Identify opportunities to acquire and grow customer relationships and increase their profitability through improved targeting, effective anchor and appropriate channel strategies
  • Design and implement customer journey across multichannel touch points for enhanced customer engagement in alignment with segment strategy for a diverse customer base
  • Develop customer solutions including privileges, loyalty programs and events, and product offerings based on analytics insights, customer characteristics and needs to deepen customer relationship
  • Collaborate with business units, channel teams, marketing and IT for the design and management of the digital channel experience, offline-
  • to-online experience with the connectivity power of social customers and mobile / internet to drive brand awareness and customer stickiness

  • Develop an expert knowledge of customer base, market trends, and competitor activities for the support of strategic direction
  • Qualifications

  • University degree in Business Administration, Marketing OR other relevant qualifications
  • Minimum of 5 years' retail banking experience
  • Solid experience in banking product acquisition, e.g. banking account, credit card, securities account or payroll, etc.
  • Customer-oriented with strong business acumen and analytical skills
  • Strong Self-motivation with good project management and interpersonal skills
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
  • 申請
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