Develop and execute a regional lead generation strategy to build and accelerate pipeline
Maintain a deep cross-functional partnership with Sales and Proposition to deliver success. Establishing clear communication, alignment, and trust with these groups will be critical to success.
Drive localized marketing plans and high touch marketing events and programs that increase awareness
Develop digital strategy and execution for the market.
Move prospects through the sales cycle by developing nurturing programs for leads
Play a key role in developing business and product messaging for the market, acting as a quality check point for all promotional output.
Participate in regular regional marketing and sales reviews present impact of marketing efforts on sales pipeline, identify gaps in strategy, and revise marketing strategies to fill gap
Measure, analyze, and report the impact and results of Marketing programs to stakeholders and the executive team
Collect regional / local information that contributes to ongoing market research and supports the regional marketing / sales activities.
You have experience in a B2B demand generation role, preferably in Technology or Professional Services.
You have a deep understanding of core marketing concepts and how to build demand in niche target segment.
You have demonstrated experience partnering with sales leaders.
You describe yourself as an expert when it comes to digital marketing and you have a drive to keep learning.
You have a Bachelor's degree in Marketing, Business (or equivalent)
You have at least 5 years’ experience in Marketing or a related field
Excellent communication and presentation skills.
Ability to think critically and make optimization decision based on data analytics
Strong project management skills with the ability to juggle multiple tasks and consistently meet deadlines and objectives
Ability to travel up to 20%
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and their own. As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex / gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.
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