Support the development of CRM application and building dashboard for multiple stakeholders
Perform customer segmentation and profile analysis to identify business opportunities
Conduct campaign tracking analysis to provide insight support throughout the entire campaign process including pre-campaign analysis, segment recommendation and post-campaign evaluation
Work with Marketing on design and conduct surveys, segment recommendation and result analysis
Collaborate closely with technology partners to implement data management and analytics reporting
Perform root cause analysis, data investigation (drill down and drill through), etc.
Review and constantly improve the current analytics and reporting process as well as change implementation
Work with internal business stakeholders, IT and Application Development Team to define / understand product feature and function specifications
Provide recommendation to senior executive for any potential problems & risks adhere to existing operation work flow and policies
Engage to different related ad hoc projects and system implementation
To succeed in this role
University degree in Mathematics, Statistics, Data Management, Quantitative Analysis or other related disciplines
Minimum 10 years of hands-on experience in CRM data analysis, customer segmentation, preferably experience gained from banking / retail / finance industries, and / or Loyalty / CRM
Keen interest in startup environment, fintech trends and sound knowledge of banking and financial products
Strong sense in data analysis and capable to integrate and analyze data from multiple sources and generate actionable insights
Practical experience in dashboard development (requirement collection, build and deployment) using Qlik / Tableau / PowerBI, or other tools
Have good knowledge of data analysis by using SAS / SQL programming and excel (VBA) skill, Data Management capacity
Experience in conducting survey and result analysis
Strong communication and stakeholders management, analytical and problem-solving skills
Great sense of ownership, self-motivated, work independently as well as being a good team player; Multi-tasked and able to manage different projects under tight timelines
Proficiency in both English and Chinese
candidate with less experience will be considered as Assistant Manager, Data Analytics
报告这项工作
Thank you for reporting this job!
Your feedback will help us improve the quality of our services.