AVP, Digital Sales & Acquisition
Hong Kong, Hong Kong

Responsibilities :

  • Achieve digital acquisition target for specific products in consumer banking.
  • Formulate business and media strategies on digital acquisition to achieve business goals
  • Initiate and implement effective marketing campaigns from end-to-end to drive sales conversion digitally
  • Analyze & utilize MIS data to make recommendations to improve overall strategies.
  • Use web analytics to improve the efficiency and CPA (cost per acquisition)
  • Work closely with internal and external partners to ensure smooth implementation of campaigns
  • Monitor different media agencies and digital content agencies for effective media placement to deliver sales leads and ensure effective conversion rate by working closely with sales channels at the back-end
  • Optimize our existing website and application forms to increase the effectiveness of sales leads capture and conversion
  • Work with digital agency for creative optimization (A / B testing)
  • Qualifications :

  • Bachelor Degree holder
  • At least 8-10 years' experience in performance marketing, with banking, insurance background is a plus
  • Strong business acumen and analytical ability
  • Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
  • Ability to work under pressure and meet pressing deadline
  • Excellent written in English and Chinese and fluent spoken English
  • Job Family Group : Marketing

    Job Family :

    Digital & Social Media Marketing

    Time Type : Full time

    Full time

    Citi is an equal opportunity and affirmative action employer.

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