Manager, Regional Marketing
CommScope Inc.
Kowloon, HK, HK
5天前
source : SuccessFactors

Everyone communicates. It’s the essence of the human experience. How we communicate is evolving. Technology is reshaping the way we live, learn and thrive.

The epicenter of this transformation is the network our passion. Our experts are rethinking the purpose, role and usage of networks to help our customers increase bandwidth, expand capacity, enhance efficiency, speed deployment and simplify migration.

From remote cell sites to massive sports arenas, from busy airports to state-of-the-art data centers we provide the essential expertise and vital infrastructure your business needs to succeed.

The world’s most advanced networks rely on CommScope connectivity.

As the Regional Marketing Manager for assigned region / business, you will be responsible for defining, developing and implementing awareness and demand generation marketing programs and campaigns that are aligned to CommScope business and sales objectives for the region.

This entails overseeing a team of in-country field marketing experts to execute global, regional, and local programs and campaigns, providing strategy recommendations that are aligned to the local business requirements, as well as working with the regional cross-

functional team on country-specific programs and campaigns.

Responsibilities :

  • Takes the lead in the design, development and execution of integrated marketing programs and campaigns to build brand awareness, increase customer and prospect engagement, generate new business, and cross or up-sell pipeline
  • Collaborate with the regional campaign managers and cross-functional teams on global programs and campaigns, ensuring relevant messaging and positioning are aligned to regional business and sales objectives
  • Manage usage of budgets and its ROI
  • Collaborate with regional channel marketing team to drive regional channel marketing programs through the local distribution, partners and key alliances, complementing the global / regional programs already in place
  • Development and / or localization of sales enablement tools including presentations, collateral, local language websites, regional success stories etc
  • Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the Sales team
  • Responsible for lead and database management in-line with the specified best practices and processes
  • Drive and manage campaign analysis and reporting to understand the ROI of these programs and campaigns against annual regional targets and goals for optimization and continuous improvement in all marketing efforts
  • Collaborate with Corporate Comms & PR to jointly develop & implement agreed PR initiatives
  • Collaborate with Portfolio Marketing to jointly develop and support product launches in the region
  • Work closely with the Corporate Brand team to advocate and implement global brand strategy and guidelines
  • Responsibility for advancing best practices with the sales team : including lead dispositioning, lead tracking, contact management, sales insights, social marketing and selling etc.
  • Orchestrates internal and external resources necessary to launch marketing programs
  • Participate in regional marketing planning and review calls and meetings
  • Ensure consistent marketing process and tool adoption across the regional field marketing team
  • Requirements :

  • Preferably with Bachelor’s degree required in Business or Marketing.
  • 10+ years marketing experience, preferably business-to-business (B2B) with 5+ years’ experience in technology / IT / Telecom
  • Demonstrated marketing experience launching programs to acquire new customers, broaden engagement with contacts in target accounts, and accelerate sales pipeline
  • Experience w / project management, negotiation & strong decision-making skills
  • Ability to interact and build relationships with senior sales leadership, cross functional teams and peers
  • Positive attitude, reliable and organized
  • Excellent presentation and communication skills
  • Good in English and local language(s) of the assigned region verbal and written communication skills in both
  • Ability to operate in a regional, field, and globally matrixed environment
  • Demonstrate leadership skills, creativity, and initiative
  • Experience with some marketing automation platforms such as Marketo and campaign and reporting on Salesforce.com / Microsoft Dynamics
  • Occasional traveling is required
  • It is the policy of CommScope to provide Equal Employment Opportunities to all individuals based on merit, qualifications and abilities.

    CommScope does not discriminate in employment opportunities or practices on the basis of race, color, religion, gender (including pregnancy), national origin, age or any other characteristics as protected by law.

    Furthermore, this contractor and subcontractor shall abide by the requirements of 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a).

    These regulations prohibit discrimination against qualified protected veterans and qualified individuals on the basis of disability, and require affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified protected veterans and qualified individuals with disabilities.

    Taiwan;Taiwan : Other;Taiwan : Other : Other Taiwan : Other : Taipei City Taiwan : Other : Taipei Hsien

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