Analyst, Specialist, Customer Segment, Consumer Banking
DBS Bank (Hong Kong) Limited
Hong Kong, Hong Kong
source : eFinancialCareers

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions.

As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage.

Our financial solutions are not only the best in the business - they were made just right for you.


  • Assis to execute business strategies to improve portfolio quality and profitability of the Bank's target customers
  • Assist to implement effective marketing plans as measured by the growth of quality customer base, portfolio balance, product penetration and customer revenue
  • Assist to drive and build a customer-centric E2E segment journey and contextual nudges to address customers' needs grow customers' satisfaction
  • Use data-driven approach to help review all marketing campaigns to maximize business growth
  • Accountabilities

  • Assist in formulating and developing strategic marketing campaigns to drive net growth of quality DBS Treasures customers base
  • Review and examine all marketing campaigns / programmes efficiency, and assist the supervisor to develop evaluation reports
  • Help to prepare / summarize regular reports
  • Provide regular updates on key competitors' marketing and segment campaigns
  • Liaise with related business unites, branches and channels to ensure all marketing campaigns and initiatives are properly deployed
  • Establish effective relationship and ensure smooth communication with both internal and external stakeholders
  • Ensure smooth implementation of marketing campaigns; operations, workflows and processes are effective, and adhere to compliance with internal and external guidelines
  • Support daily team administrative work whenever required
  • Provide support to supervisor on any projects related to regional or other business new initiatives
  • Requirements

  • Degree holder with major in Business Administration, Finance, Economics, Marketing or other related discipline
  • At least 3 to 5 years of solid working experience in banking or financial industry, preferrable in Affluent / Mass Segment Management, and / or Product Marketing
  • Sound knowledge in Consumer Banking Business
  • Strong independence, proactive, flexible with passion to make things happen
  • Can-do attitude, self-motivated, result-driven and able to work under pressure with multiple deadlines
  • Willing to take up any new and ad-hoc tasks that assigned anytime
  • Good team player with strong communication and interpersonal skill
  • Good command of both written and spoken English and Chinses
  • Conversant with PC application including MS Excel, PowerPoint and Word
  • Apply Now

    We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

    We regret only shortlisted candidates will be notified.


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