Posted by : Tracy Hoo HR, APAC View profile & contact The marketing manager for APAC will lead and own the marketing strategy for eFinancialCareers APAC region.
The marketing manager will be a generalist marketer and must hold experience of utilising the full marketing mix to include web, email, sales, direct marketing, social media, video and events (in house / virtual).
The marketing manager will be working in a matrix environment, working across a number of functions to include sales, customer success, product, technology and editorial.
Manage and optimise paid search, aggregators and display remarketing APAC campaigns.
Collaborate with the Sales and Customer Success team and optimise individual client’s performance to ensure trial conversion / contract renewal.
Ability to evaluate digital marketing campaigns to asses performance and drive optimised results.
Tracking and communicating market positioning versus competitors.
Translating internal revenue goals and customer needs into marketing plans.
Able to assess market sector conditions to drive recommendations for growth opportunities for eFinancialCareers to grow both its professional and client’s database.
Target and build a compelling partnership proposition to amplify the eFinancialCareers brand within certain associations and universities.
Own performance marketing, digital marketing, events metrics and present metrics to internal stakeholders including the leadership team.
Evaluate and support b2b integrated demand generation program.
Own the full events programme virtual career events, roundtables and webinars.
Work with Sales, CS and Marketing Virtual Career event teams to deliver successful APAC events.
Create and manage plan to ensure successful sponsors and candidate acquisition for each event.
Lead all project management activities, working cross-functionally with teams across the organisation to ensure key workstreams are captured and executed.
Social media across all channels with a regional focus.
Own a fixed annual marketing budget and manage RIO of spend.
5 or more years of proven B2B and B2C work experience within a high preforming growth business
Events marketing experience physical and virtual
Good understanding of the financial services market
Good copywriting skills
Experience of the full multimedia marketing mix
Ability to work across divisions and represent marketing within the APAC region
Outstanding project management skills with the ability to manage multiple projects simultaneously and deliver on-time results
Excellent written, presentation, and verbal communication skills
Organised, data-driven and outcome-oriented approach to all work
Customer centric mindset
Strong collaboration skills and proven ability to work across marketing teams on an international scale.
Commercial mindset with a proven track record of delivering marketing initiatives that have a positive impact for the success of the business
Good working knowledge of the Chinese market
Experience of working with third party suppliers design, job aggregators, research, events
Bachelor’s degree or equivalent work experience in related field
Fluent in Cantonese and Mandarin
What we offer :
A competitive salary
A generous paid time off (a minimum of 25 days of annual leave)
Extra weeks of paid maternity / paternity leave
Fitness club reimbursement
Extensive outpatient / inpatient medical coverage