Senior) Marketing Manager (Emerging Technologies)
With our 5G proposition in smart city and smart campus, HKT has an unique position to promote and capture the opportunities from 5G app development, emerging technologies and smart solutions.
To make the market awareness and expand from traditional IT project to Smart related projects, it is required a coordinated approach to plan our go-to-market strategy, market segmentation, target industry, value proposition, differentiation, etc.
Lead the subordinates to work with product, segment marketing and sales teams to establish product positioning, identify target markets and develop marketing plans across different channels and segments
Collect and analyze customer insights, market trends and best practices to build successful strategies
Lead the execution of marketing programs, conduct sales briefings, track and report program performance
Work closely with marcom colleagues to develop awareness and communication campaigns, such as digital and social, seminars and events, marketing collaterals
Collaborate with external partners and associations for joint marketing opportunities
To succeed in this role
Bachelor’s degree in marketing, business, or related field
Minimum 10 years of marketing or relevant experience, with proven experience in developing marketing plans / programs for B2B market
Experience in marketing new technologies such as 5G, AR / VR, Robotics, App, Video Analytics would be an advantage
Able to work independently, with strong project management, multitasking, and decision-making skills
Excellent written and verbal communications in both English and Chinese
Familiar with MS Word, Excel and PowerPoint
Candidates with less experience will be considered for the position of Marketing Manager