The Exchange Traded Solution (ETS) team within Equity Derivatives department in BNP Paribas is responsible for products listed on Exchanges.
In Asia the ETS team covers markets including Hong Kong and Singapore. As the products are listed on the Exchanges, target customers includes retails who can trade via their securities accounts, hence the team is also active on retail marketing of the products and franchise to generate flows.
Traditionally the products and franchise are marketed via media platform such as prints, TV, radio, outdoor ads. As technology such as smart phones and tablets develops, customers are more engaged with new media such as websites, forums, social media, chatrooms etc.
The marketing of ETS products has also evolved to these media which is becoming more and more significant to customer flows.
Currently the ETS team have engaged with several digital channels for product marketing already and would like to hire a person specialized in digital marketing platforms