Associate, ETS Marketing GM & FIC APAC
BNP Paribas Corporate & Institutional Banking
Hong Kong

The Exchange Traded Solution (ETS) team within Equity Derivatives department in BNP Paribas is responsible for products listed on Exchanges.

In Asia the ETS team covers markets including Hong Kong and Singapore. As the products are listed on the Exchanges, target customers includes retails who can trade via their securities accounts, hence the team is also active on retail marketing of the products and franchise to generate flows.

Traditionally the products and franchise are marketed via media platform such as prints, TV, radio, outdoor ads. As technology such as smart phones and tablets develops, customers are more engaged with new media such as websites, forums, social media, chatrooms etc.

The marketing of ETS products has also evolved to these media which is becoming more and more significant to customer flows.

Currently the ETS team have engaged with several digital channels for product marketing already and would like to hire a person specialized in digital marketing platforms

  • 5 years experience in marketing role, ideally with digital marketing experience.
  • Understanding of latest user (both Local and Regional) online behavior
  • Knowledge in different marketing tools, platforms and performance tracking (both online and offline)
  • Strong analytical skills with data and identify user behavior trend
  • Strong in copy writing (both Chinese and English), content generation, visual graphics
  • Project management / implementation experience
  • Financial / Investment knowledge / experience is a plus but not compulsory
  • Act with integrity
  • Ability to manage change and complexity with confidence
  • Strong team player
  • Client focused and commercial thinking
  • Excellent interpersonal and communication skills
  • Self-motivated and genuine interest in Banking and Finance
  • Proficiency in Microsoft office (MS Word, Excel & Power point)
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