Analyst, Qualitative Research
Hong Kong, hk


Responsible for project execution of Qualitative studies : setting-up, planning, coordinating with our internal Operations and coordinating with clients.

He / She will also help develop the report framework, do report writing, and eventually make sound recommendations that answers the research objectives and report presentation.

The typical day for this person is any of the following depending on project’s milestones : making sure that projects are running smoothly by doing the brief (Form 1) for the recruitment team, checking on the recruitment progress,, updating clients of developments, observing focused groups, taking notes / coordinating with OPs / attending to clients during FGDs, contributing to verbal debrief / recap at the end of the GD.

  • And when there is no group, this person will write the report (which take around 10 days from start to delivery)

    Executing / managing market research projects specifically on set-up, coordinating internally and with client, report framework, report writing, make sound recommendation that answers the research objectives

    Observing focused group, taking note and debriefing at the end of the day

    Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards

    Assist in sales activities in conjunction with senior staff in terms of preparation of proposal and credential presentations

    Communicate client needs to appropriate team members

    Provide "in office" research, administrative and operational support to senior staff

    Be directly accountable for work conducted for their nominated clients in terms of analyses, etc.

    Ensure client service deliverables are aligned with the regional client service standards

    Maintain an accurate and up-to-date knowledge on research techniques and applications

    Integrate multiple data sources to answer business issues

    Perform quality checks on all recruitment and reports for alignment to request, accuracy and correctness

    Ensure standard operating procedures within area of responsibility are observed

    Recommend improvements in work processes within area of responsibility


    Curiosity drives your interest in what moves the market. You find potential in percentages. Managing time and deadlines comes naturally to you.

    You’re known for your impeccable organization. Connecting with clients matters to you, and that motivates you to sift through data for a new angle.

    You can identify the narratives behind numbers, and you’re always looking for what’s next.


    Bachelor’s Degree or equivalent, Master’s Degree desirable; relevant Degree in sociology, anthropology, psychology or communication research is desirable

    Having at least 0-2 years working in Qualitative Market Research, Ethnographic Market Research or related jobs. Fresh Graduates are welcome to apply

    Diverse practical experience in different qualitative research methods (e.g. focus groups, ethnography, in-depth / expert interviews, grounded theory, projective techniques, etc.)

    Good communication and presentation skill

    Strong analytical skill, able to adapt to changes / new things and able to work independently

    An ability to demonstrate times where you have managed or worked on multiple projects


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