Marketing Executive, Hong Kong>>
Hong Kong


About Withersworldwide

Withers is an international law firm dedicated to entrepreneurs, successful people and their businesses.

With over 160 partners and more than 450 other lawyers, we have unparalleled expertise in commercial, tax, trusts, estate planning, financial services, litigation and arbitration, real estate, charities, philanthropy, employment, family law and other legal issues facing businesses, individuals and their families.

The firm has advised 63% of the top 100 UK Sunday Times Rich List, 35% of the Hong Kong Forbes Rich List, and 35% of Forbes Asia’s Richest Families list.

Withers has 17 offices worldwide in London, Cambridge, New York, New Haven, Greenwich (Connecticut), San Francisco, San Diego, Los Angeles, Rancho Santa Fe, Hong Kong, Singapore, Sydney, Tokyo, the British Virgin Islands, Geneva, Milan and Padua.

Areas of focus and responsibilities

  • Preparing English and Chinese marketing collaterals (including capability statements, client presentations, pitches) in accordance with brand guidelines
  • Making sure promotional materials, including those on the website, are up-to-date
  • Maintaining the Asia deals list and pitch tracker
  • Execution and promotion of client events
  • Coordinating the directory and award submission process by working with partners to approve information
  • Supporting the implementation of Hong Kong and Tokyo offices' strategic business development plan and the various sector groups
  • Working with the Marketing Manager and PR and Communication Manager on media and PR opportunities for lawyers whether it involves article writing or feature interviews
  • Providing client and / or sector research for lawyers to identify new leads and opportunities
  • Assisting in the maintenance of the firm's CRM database
  • Skills and experience required

    What are we looking for?

    We are looking for a talented Marketing Executive to join our growing Hong Kong and Tokyo office. We have 20 partners and 40 lawyers across both Hong Kong and Tokyo offices.

    As an experienced marketer, you will mainly be working closely with our Marketing Manager, and will be supporting the three main legal teams (business, private client & tax and dispute resolution) to execute marketing and business development strategies.

    In Asia, we have six marketing individuals based in our Hong Kong and Singapore offices. As part of a highly collaborative regional marketing team, you will also be supporting Singapore and Australia marketing initiatives from time to time.

    team, you may also be asked to support Singapore and Australia marketing initiatives from time to time.

    The successful candidate will be able to demonstrate a track record of proposal writing, excellent project management skills, and professional business writing skills.

    This is a wonderful role for an enthusiastic, proactive and service oriented person who wishes to join a top tier international law firm and to develop their career.

    Skills and attributes

  • Excellent written & verbal communication (both English and Chinese are essential)
  • Strong attention to detail
  • Highly proficient in using Word, Excel, PowerPoint and InterAction (CRM database)
  • Digital marketing experience (e.g. social media, eMarketing (Tikit), website content) are desirable
  • Positive attitude, proactive, and keen to learn
  • Ability to prioritise and manage a range of tasks in a deadline driven environment
  • Salary Competitive


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