Brand Management Function - Digital & Social Media Manager - Hair
Procter & Gamble
Hong Kong SAR - Greater China



  • Work with digital / media / PR / KOL agencies to plan media, monitor progress of digital content creation and KOL management
  • Manage and Execute campaigns content, copywriting and video posting (in house KOL) on different social-media platforms
  • Overseer of social account and support brand teams about marketing communications and multi-media agencies
  • Consolidate digital & PR measurements (e.g. digital KPI tracking, social listening) for optimization
  • Handle or channel consumer inquiries originating on brand’s social platforms

    You will have business responsibilities from Day 1 You will start of working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow.

    You'll be recognized state of the art SNO skills We will constantly help you improve your knowledge and management abilities.

    You will receive continuous coaching & mentorship We are passionate about our work. We will make sure you receive both formal training and as regular mentorship from your manager and others.

    You will work in a dynamic and respectful work environment We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work / life balance.

    Regular salary revisions and possible promotions - all in line with your results, performance and potential.

    WE ARE LOOKING FOR : Lead With Courage

    Lead With Courage

    Lead and build the social core team with self-learning drive in latest trend in social and digital landscape

    Use judgement in dealing with complex and diverse social environment and lead on innovation

    Able to influence and engage business leaders with insights and strategies

    Execute With Excellence

    High bar on pull content from idea to delivery with excellent project execution skills

    Strong analytical skills and data-driven thinking

    Ensures agencies have the knowledge, skills, resource and tools to deliver the desired service

    Bring Out Our Best

    Build strong relationships across business team and leadership engagement

    Coach ABM (associate brand management) on category social knowledge and execution

    Agency management : Engage, energise and enable agencies to identify opportunities for service improvements

    Communication Skill

    Good communication and presentation skills to explain complex information internally / externally

    Excellent verbal and writing communication in local language & strong English communication


  • MUST know Mandarin, Cantonese and English
  • At least 5 years of working experience in relevant digital / social areas
  • This is important to note :

    Each applicant can only apply to ONE position , please carefully consider which function and position you would like to apply to.

  • Immigration sponsorship is not available for this position.
  • P&G is an equal opportunity employer, we value diversity at our company . We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, disability, HIV / AIDS status, or any other legally protected factor.

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