What You'll Do
Performance marketing with an 80% focus on performance display and retargeting and 20% on other exciting channels
Drive Klook's digital acquisition efforts through prospecting and retargeting campaigns across all funnels in the channels
Manage and optimize performance display & retargeting campaigns towards communicated KPIs
Constant A / B testing - always-on "test, learn and apply" mindset.
Custom audience segments, messaging, ad formats, new adtech solutions etc
Implement best practices, tools and processes that will enable best in class performance and work streams.
Monitor, track, analyze and report out on performance display and retargeting channel performance data, industry trends and business data to create actionable insights;
through the use of dashboards (such as Google Data Studio), Microsoft Excel and Google Sheets etc.
What You'll Need
At least 7-10 years' experience with programmatic display (DSPs, SSPs, DMPs, ad / data networks, exchanges etc) and / or retargeting.
Experience in both consolidated and fragmented inventory markets, and integration / operations with key players in the space : Criteo, GDN, etc.
Some experience with other performance channels such as paid search, mobile app marketing etc
A spreadsheet ninja - intermediate / expert level with Microsoft Excel (pivot table especially) and Google Sheets
A logical and methodical thinker who is able to weave data and insights into beautiful story (and tell the story) - think Microsoft Powerpoint.
Experience in the travel vertical
Strong understanding of digital marketing eco-system, conversion and online customer acquisition.
Some experience with website analytics tools (e.g. Google Analytics) is a must.
Self-starter with the ability to prioritize tasks, manage time and to deliver quality results within tight timelines.
Out of the box thinker who doesn't say no to obstacles without trying.
A start-up attitude - highly collaborative with an entrepreneurial, roll-up your sleeves mindset. Not afraid to work independently when required.