CRM Operations Executive (yuu)

Yuu rewards

鰂魚涌, 香港

6天前

source : Dairy Farm

The Job

Supporting the day to day operational delivery for promotional marketing requests including new eCRM, digital campaigns, offers, rewards and content

Setup and management of campaigns, offers, rewards and promotions including templates, communications, workflow / journeys

Accuracy of content for campaigns

Testing of campaigns, offers and rewards

Tracking of campaigns, offers and rewards

Pre / post campaign analysis

Digital campaign management and delivery

Assist the CRM Manager and the wider team in the execution of all eCRM, offers, rewards and digital campaigns

Setup of campaigns and offers / rewards within marketing automation tools or relevant systems include communication templates, send rules, workflow / journeys, audience selection, media selection and relevant tracking

Working closely with wider team to support campaign, offer / reward entry and checking / verification to ensure flawless delivery of campaign / offers and ensure campaign and offer creative and copy is received on time and campaigns are deployed in line with strategy

Carries out the end to end testing of campaigns and offers / rewards

Ensure that all campaigns are briefed to relevant stakeholders within defined timelines and that all teams are aware of each campaign

Assist the CRM Manager in the delivery of pre and post campaign analysis ideally with experience of A / B testing and multivariate experiments

Sets up the tagging of email and digital campaigns to ensure these are properly tracked

Assist the wider team with ad hoc tasks as and when required

The Role

Minimum 2 years’ experience in an eCRM / digital marketing campaign role with relevant industry experience

Knowledge of campaign management toolsets experience with Salesforce Marketing Cloud and wider Salesforce tools is preferable

Ability to work within a structured environment with dependent timelines and SLAs

Able to operate under pressure when issues may escalate or timelines demand

Great attention to detail, ensuring that deliverables meet requirements

A well-organised, process orientated, and positive approach

Must be able to prioritise workload

Strong verbal and written communication skills and excellent interpersonal and relationship building skills

Proficient in spoken and written English and Chinese.

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