Senior Brand Manager
Kimberly-Clark Corporation
Hong Kong, CN

Senior Brand Manager Job Description Major Responsibility Areas

  • Lead and manage a small team
  • Achieve annual sales, profitability and market share target for brands / product groups identified as key responsibility
  • Proper management of A&P budget for brands / product group identified as key responsibility.
  • Responsible for overall strategy planning and execution management of assigned brands, including but not limited to brand plan, new product launches, campaigns or projects under the supervision of supervisor
  • Lead discussion with regional team / mills on strategy formation, product development etc.
  • Partner with trade marketing team in channel sales development and trade program support to achieve business goals.
  • Provide up to date competitive analysis proactively
  • Lead consumer research studies to support business developments.
  • Keep complaint follow up on track and provide regular update on consumer complaints
  • Other tasks as assigned by the marketing team. Qualifications and Experience Essential :
  • Degree holder in Business or Marketing, or equivalent
  • At least 7 years of brand marketing experience in FMCG or related industry is highly preferred Desirable :
  • Strong in marketing planning and execution, insightful and resourceful
  • Good communication skills and interpersonal skills. Able to interact with different parties effectively and efficiently.
  • Detail-oriented, self-motivated, well-organized & able to work independently
  • Proficient in MS Office application
  • Good command of English and Chinese Global VISA and Relocation Specifications : K-C will not provide support for relocation of the chosen candidate for this role, if necessary, relocation will be at the candidate’s own expense.
  • However, K-C will provide assistance and financial support to obtain immigration visas and work authorization for the chosen candidate, if needed.

    Primary Location Hong Kong Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time


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