The Small and Medium Business (SMB) Marketing team is responsible for bringing new Google Ads advertisers into the franchise.
We leverage traditional marketing channels, third-party channels, as well as innovative alternative channels to reach prospective advertisers.
The team focuses on SMBs, and plays a leadership role in Google’s efforts to reach out to and serve the small business community.
Our goals are specific and significant quantity and quality of new advertisers, supporting Google’s overall growth.
As the Product Marketing Manager for SMB Marketing team, you'll be responsible for leading, planning, and driving a strategic acceleration plan focusing on customer acquisition and growth in the China market.
You will oversee the positioning and promoting of Google's Ads products to achieve measurable business results across multiple channels.
Your end goal will be to acquire small and medium advertisers through efficient programs and campaigns designed to increase awareness, educate the market, and drive product adoption.
You'll lead the overarching marketing strategies, and work closely with global and regional marketing stakeholders, as well as play an integral part of a cross-functional team spanning Sales, Strategy and Operations, PR, Legal, and more to contribute to Google's overall positioning in the business market in China.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.
Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental.
And we approach marketing in a way that only Google can changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Minimum qualifications :
Preferred qualifications :