Senior Marketing Manager, Insurance - HSBC Life
Kowloon City, Kowloon, Hong Kong

The well-being of our employees and candidates is really important to us, that's why we are leveraging our digital capabilities to ensure we can continue to hire top talent at HSBC in the current environment.

Our teams will talk you through how our Video Interviewing technology will replace in person interviews and be used throughout the recruitment process.

Our team will be on hand to guide you through this process.

Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

HSBC Life is a world-class institution where you can specialise in Insurance but enjoy the advantages that come with being part of a leading global international bank.

Insurance is about people, and the promises they make. At HSBC Life we help deliver on these promises by providing a wide variety of life insurance products and services to our clients throughout the Asia-Pacific region.

Our employees enjoy a dynamic and innovative workplace and a world of opportunities to develop their careers in a high-profile growing business segment.

We empower our team of high-performing individuals to build skills and explore new experiences to realise the full potential of being part of HSBC.

Together we pursue efficient ways of working. We harness the latest data and technology solutions to achieve meaningful outcomes for our clients.

The protection we offer creates broad and lasting impact, helping clients to be healthier, more productive and more confident in their futures.

We are currently seeking a high caliber professional to join our team as Senior Marketing Manager, Insurance .

Principal responsibilities

  • Formulate marketing plans for specific products and segments of HSBC Life and general insurance business, medical insurance or VHIS, travel insurance, home insurance to maximize brand presence, to expand market share and to drive business growth for both local Hong Kong market and NRC segments.
  • Being the major conduit to align HSBC Life and general insurance direction with HSBC Retail Banking and Wealth Management marketing functions including social, digital, and brand marketing.
  • Direct campaign development to ensure creative and media effectiveness that delivers business targets and brand metrics.
  • Guide the implementation of target segments analysis, competitive position and trends, to identify insights and recommendations for sustained business growth
  • Maintain high standard of marketing and communications, and ensure all activities adhere to the established marketing process and guidelines
  • Responsible for the management of marketing budget for specific products and segments and ensure effective deployment to enhance return on investment and in accordance with departmental guidelines.
  • Contribute to cultivate strategic marketing alliances with other Retail Banking and Wealth Management marketing teams to maximize opportunities to benefit business results
  • Work closely with advertising and media agencies to develop effective marketing strategies for specific products and segments
  • Work in close alignment and manage the working relationship with other functional supports in Retail Banking and Wealth Management in Hong Kong
  • Requirements

  • University Graduates
  • Broad based business experience, ideally with extensive senior marketing experience in financial institution, direct experience in insurance marketing will be a plus.
  • A range of Marketing experience, with ability to make sound judgment of marketing plans
  • Proven ability to work on multi function projects demonstrating excellent relationship building skills
  • Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
  • Ability to think innovatively, shaping and communicating new concepts
  • Can work independently, both at a strategically and tactical level
  • Commitment to putting the customer at the heart of all development and implementation activities
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