for Consumer Goods & Retail
Baker & McKenzie
Hong Kong

About Baker McKenzie

Baker McKenzie helps clients overcome the challenges of competing in the global economy. We solve complex legal problems across borders and practice areas.

Our unique culture, developed over 65 years, enables our people to understand local markets and navigate multiple jurisdictions, working together as trusted colleagues and friends to instill confidence in our clients.

This is an exciting time to join us as we invest in and further develop our Professional & Business Services organisation, providing rewarding and challenging career opportunities in all of our world-

class business functions.

We are committed to promoting diversity and inclusion for all. Our unique international culture is reflected in the drawing together of a worldwide family of individuals from diverse cultures and backgrounds in all of our offices.

We encourage the best people - regardless of race, religion or belief if any, gender, gender identity, disability, sexual orientation or age -

to fulfil their professional aspirations with us.

Role Purpose

To manage and execute legal content projects, training and knowledge initiatives for the Group within the context of the Firm's knowledge strategy.

About the Group

Baker McKenzie's Consumer Goods & Retail (CG&R) Industry Group’s over 1,500 lawyers advise and help a diverse range of clients in three primary subsectors : (i) consumer goods (including food and beverage, cosmetics, tobacco, FMCG), (ii) luxury and fashion and (iii) retail (including traditional retail and e-

commerce). Globally recognized as the #1 industry expert in consumer staples, food and beverage, apparel retailing and retail, the Group is performing cutting-

edge legal work around CG&R hot topics such as digitalization (e-commerce, big data, social media), advertising and labelling and the influence on consumer behaviour and engagement from demographic, social media and sustainability factors.

Keeping up with the trends and ahead of the curve, the Group speaks the industry language and understands the business challenges which allows them to anticipate the legal changes having an impact on the clients.

Main Responsibilities

To make first-class knowledge easily available to lawyers, increasing the quality, consistency and / or cost-effectiveness of the advice that the Firm gives its clients, including :

Knowledge and Expertise

  • Current awareness and commercial / industry know-how. Deeply understand clients' industries and businesses and use that knowledge to optimize opportunities for knowhow creation, current awareness updates including client alerts and connecting business and industry knowledge relating to the Group to broader Firm initiatives.
  • Monitor and spot forward-looking Group issues and trends and translate their legal impact to clients and lawyers in a commercial way.

    Possess a fundamental understanding of the work performed by the Firm's other practice and industry groups in order to connect their work to the Group and vice versa.

    Enhance internal awareness of Group-specific issues and equip lawyers to talk about them irrespective of their practice group

  • Lawyer requests. Be a sounding board and trusted advisor to lawyers on complex legal issues and devise systems for capturing and analyzing lawyer enquiries in order to produce knowhow to address gaps
  • Know-how development. Devise and implement a strategy to ensure that know-how is comprehensive and up to date across the Group.
  • Ensure that know-how best practices are being followed throughout the Group and contribute to developing them

  • Training. Devise a training plan linked to the Group's business strategy and identify opportunities for using different media and collaborate with the Learning and Development team.
  • Link the Group's training program to broader Firm training initiatives

  • Client-facing knowledge. Together with the Group's business development lead, set the agenda for thought leadership campaigns after discussion with key stakeholders and alignment with the Group's strategy, advocating industry-
  • focused analysis, not just news." Create processes to ensure timely and relevant horizon scanning products are created across the Group.

    Identify ways to structure work and work output to produce tangible products, including training, for lawyers and clients

  • Policy initiatives and capacity-building. Work with the Group on policy initiatives and lobbying, including offering training and knowledge sharing sessions.
  • Service Orientation

  • Relationships. Promote an integrated, "one global team" mind-set among the team and implement and influence the knowledge culture throughout the Group.
  • Establish and nurture long-term relationships with key decision-makers across the Firm to help achieve results and coach and facilitate the building and establishment of long-

    term relationships by members of their team. Ensure that Knowledge work for the Group is recognized and rewarded. Connect the Group work with the work of Knowledge Lawyers in other practice and industry groups for wider benefit

    Work Management

  • Operations and innovation. Redefine the Group's Knowledge services and best practices and promote them among lawyers in the Group.
  • Promote an innovative and quality-focused mind-set and challenge the team to consider how to deliver services more effectively and efficiently.

    Promote greater use of offshore Service Centers, integrated use of project managers and other technology tools to manage costs and improve efficiency in the Group

  • Systems. Act as an internal champion for Knowledge systems, ensuring the engagement of all lawyers in the Group. Identify and implement Knowledge system changes (technological and behavioural) needed in order better to deliver legal content
  • Strategy, alignment and integration. Build and implement a comprehensive global Knowledge Plan for the Group. Align the Group's Knowledge Plan with its business plan, the Firm's strategic framework, the Knowledge strategy and the Industry Groups strategy.
  • Create a single joint community among fee-earning lawyers, Knowledge Lawyers and other Knowledge and business professionals within the Group and across countries and regions.

    Emphasize and illustrate the cross-practice group nature and impact of Group knowhow


    The Knowledge function is a Firm-wide team of nearly 300 professionals, including Knowledge Lawyers, Information & Research professionals, and a variety of other functional specialists.

    The Knowledge function helps the Firm deliver better legal solutions by producing and providing easy access to high quality, relevant legal information for both lawyers and clients.

    The focus is on the following areas :

  • Content - creating, collecting and providing access to market-leading precedents, sample documents, practice notes, training materials and other knowhow for our lawyers and clients, reviewing and updating regularly, to ensure that the content is current and market-leading.
  • Systems - working with the Technology function to design, develop and build user-friendly and flexible platforms to store knowhow and deliver it intuitively to lawyers and clients, adopting common systems across all offices and practice / industry groups.
  • Culture - striving to establish Knowledge as a core part of every lawyer's role, engaging actively with all lawyers in the Firm and encouraging them to share their own knowhow and expertise with colleagues as openly as possible;
  • embracing a "one team" culture within the Firm's Knowledge community ensuring that all team members create and develop high quality local content while being aligned with our global strategy and approach.

    Key Relationships

    Your clients are the Group's steering committee, key partners and lawyers. You will receive day-to-day project assignments and overall direction from the Group's chair and steering committee, as well as the Director of Knowledge for Industry Groups.

    A key day-to-day relationship will be with Group's business development lead. You should ensure that you are highly visible, and have strong relationships with key stakeholders, in the market in which you are based as well as within the Group more broadly.

    You must liaise closely with other members of the Professional and Business Services team especially within the Knowledge function to ensure that Knowledge projects and initiatives are carried out consistently with the Firm’s overall business objectives and its Knowledge strategy.

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