Regional Digital Manager (China market)
Neo Derm Group Ltd.
Hong Kong

The Job

A newly created opportunity has risen. We are looking for an exceptional talent to take up a leadership role as a Digital Manager.

This incumbent will be the expert on digital and social platform strategic planning & implementation, with a focus on China, predominantly in the Greater Bay Area.


  • Be the expert and take lead on penetrating into top digital and social media platforms ie WeChat, Weibo, Dianping, Xiaohongshu etc.
  • Manage a full spectrum of digital and social media strategies planning and execution for Greater Bay Area
  • Engaging KOLs or Influential bloggers to effectively promote Neo Derm’s brand and uniqueness
  • Observe and analyse Neo Derm’s digital performance and enhance the effectiveness
  • Value up Neo Derm’s digital marketing plan in Greater Bay Area with an integrated digital marketing strategy for Neo Derm to win and stand strong in targeted regions
  • Work closely with different internal departments, including our Platform team in Hong Kong to ensure the best digital branding and growth plan
  • The Successful Candidate

  • Top university graduates with a degree in Marketing, Digital Media or Data Science
  • 10+ years relevant experience in China digital marketing / social commerce platform is a MUST
  • Deep understanding of digital marketing and social media development
  • Entrepreneurial attitude, with a desire to pioneer strategic imaginative approaches, results & profit oriented
  • Business mindset with very good numerical & analytical skills, and project management skills
  • Strong leadership with excellent communication and influencing skills
  • Strategic thinker with demonstrated experiences in brand building and positioning
  • Excellent level of spoken and written Mandarin, English and Cantonese
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