Assistant Manager, Digital Marketing (contract)
Hong Kong, Hong Kong

What we ask

  • Degree holder with minimum 5 years of experience in marketing / digital marketing
  • Proven experience in creating winning communications plans, social contents and storytelling
  • Solid experience of managing social media channels, KOL, external content partners, and mastering content creation (branded & editorial)
  • Track record on China Marketing & Cross-border e-Commerce is an advantage
  • Strong time and project management skills with attention to details
  • Strong ability to handle multitasks in a fast-paced environment under tight deadline
  • Self-motivated and result-oriented, with excellent interpersonal, communication and presentation skills
  • Good command in English and Chinese (Cantonese & Mandarin)
  • What we offer

  • Your salary is based on the weighting of your job, your experience and your training.
  • FrieslandCampina does not however only compensate its employees with monetary rewards.
  • We also consider it important for our people to continue to grow. After all, your development is not only good for your career;
  • our products also benefit from it.

  • That’s why we invest in relevant training courses in your particular discipline.
  • The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.
  • Vacancy description

  • Assist in planning and implementing digital brand contents and communications across paid, owned and earned media channels
  • Create and manage brand’s social media presence & always-on contents for both HK & South China market across major social platforms (FB, IG, Youtube, WeChat & The Red, etc) to drive social iWOM
  • Develop contents for owned platforms like Chatbox and manage CRM communication contents for both prenatal & Masterbrand.
  • Assist in setup & execution of digital & social campaigns and managing external agency partners
  • Identify and collaborate with KOL and external content partners based on business needs
  • Manage mainland agency partners to drive China marketing
  • Partner with Digital CX & Performance team to drive total digital marketing excellence
  • Partner with brand, CRM, sales, regulatory & other functional teams to ensure content excellence in relevant touchpoints, with the aim of driving quality traffic, engagement and conversions
  • Assist manager to stay abreast of industry and best practices with competitive monitoring
  • Research topics and source knowledge independently for content marketing purposes
  • Monitor assigned spending to maximize spend efficiency
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