Assistant Manager, Digital Marketing (contract)

FrieslandCampina

Hong Kong, Hong Kong

6天前

What we ask

Degree holder with minimum 5 years of experience in marketing / digital marketing

Proven experience in creating winning communications plans, social contents and storytelling

Solid experience of managing social media channels, KOL, external content partners, and mastering content creation (branded & editorial)

Track record on China Marketing & Cross-border e-Commerce is an advantage

Strong time and project management skills with attention to details

Strong ability to handle multitasks in a fast-paced environment under tight deadline

Self-motivated and result-oriented, with excellent interpersonal, communication and presentation skills

Good command in English and Chinese (Cantonese & Mandarin)

What we offer

Your salary is based on the weighting of your job, your experience and your training.

FrieslandCampina does not however only compensate its employees with monetary rewards.

We also consider it important for our people to continue to grow. After all, your development is not only good for your career;

our products also benefit from it.

That’s why we invest in relevant training courses in your particular discipline.

The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.

Vacancy description

Assist in planning and implementing digital brand contents and communications across paid, owned and earned media channels

Create and manage brand’s social media presence & always-on contents for both HK & South China market across major social platforms (FB, IG, Youtube, WeChat & The Red, etc) to drive social iWOM

Develop contents for owned platforms like Chatbox and manage CRM communication contents for both prenatal & Masterbrand.

Assist in setup & execution of digital & social campaigns and managing external agency partners

Identify and collaborate with KOL and external content partners based on business needs

Manage mainland agency partners to drive China marketing

Partner with Digital CX & Performance team to drive total digital marketing excellence

Partner with brand, CRM, sales, regulatory & other functional teams to ensure content excellence in relevant touchpoints, with the aim of driving quality traffic, engagement and conversions

Assist manager to stay abreast of industry and best practices with competitive monitoring

Research topics and source knowledge independently for content marketing purposes

Monitor assigned spending to maximize spend efficiency

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