Senior Brand Manager/Brand Manager
Hong Kong

Job Description

Major Responsibility Areas :

Achieve annual sales, profitability and market share target for brands / product groups identified as key responsibility

Proper management of A&P budget for brands / product group identified as key responsibility.

Responsible for overall strategy planning and execution management of assigned brands, including but not limited to brand plan, new product launches, campaigns or projects under the supervision of supervisor

Lead discussion with regional team / mills on strategy formation, product development etc.

Partner with trade marketing team in channel sales development and trade program support to achieve business goals.

Provide up to date competitive analysis proactively

Lead consumer research studies to support business developments.

Keep complaint follow up on track and provide regular update on consumer complaints

Other tasks as assigned by the marketing team.

Qualifications and Experience :

Essential :

Degree holder in Business or Marketing, or equivalent

At least 4 years of brand marketing experience in FMCG or related industry is highly preferred (Less experienced candidate will be considered as brand manager)

Desirable :

Strong in marketing planning and execution, insightful and resourceful

Good communication skills and interpersonal skills. Able to interact with different parties effectively and efficiently.

Detail-oriented, self-motivated, well-organized & able to work independently

Proficient in MS Office application

Good command of English and Chinese

Candidate with more experiences will be considered as a Senior Brand Manager.


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