Sr. Analyst, Audience Insights
Warner Bros. Entertainment Inc.
Hong Kong - Hong Kong

What part will you play?

The Senior Audience Insights role sits within the CNNIC Audiences & Data team. The CNNIC Audiences & Data team sits at the heart of the CNNIC business ensuring that data-

driven insights underpin our decision making, campaign performance as well as the commercial strategy of CNN International.

The core purpose of the Audience Insights team is to ensure real and current audience understanding is embedded with all aspects of our service offering.

Delivering on our Audiences & Data vision requires :

  • Putting the CNN viewer at the heart of everything we do and providing the business with a deep knowledge of the CNNi consumer, international marketplace and broader industry trends to shape how to meet the needs of the CNN viewer
  • Organising ourselves for success through strategy and high-level delivery to senior clients (internally and externally) helping inform big investment decision
  • Creating a full-service audience insight discipline that allows us to utilise a variety of techniques and approaches to answer the client’s business challenges
  • The Senior Audience Insights Analyst is responsible for transforming data into meaningful, compelling and engaging content using survey and first-

    party data together with industry knowledge and trends. The role requires the candidate to support the overall Audiences & Data playbook and roadmap.

    Additionally, the role requires the candidate to work in close partnership with the intelligence & analytics team, CNNIC ad sales and Turner DV&I to drive how we measure and understand our audiences.

    What will you be doing?

    The successful candidate will have experience and expertise in how to deliver research projects, understand audiences, evaluate campaigns and deliver strategic insights from our Data Platforms.

    Key Accountabilities and Responsibilities :

  • Accurately interpret clients’ / stakeholder’ briefs and deliver the pertinent and high-level analytical insight presentations that fully contextualise the question with industry trends, commercial landscape and audience insights to provide actionable insights
  • Collaborate with other members of the team to regularly monitor audience understanding and campaign effectiveness capabilities
  • Establish and maintain strong relationships with Ad Sales management, communicating on a regular basis, understanding their challenges and identifying the best audience resource(s) to deploy
  • Work with the head of audience insights to promote the team and our services across the business through workshops, knowledge sharing sessions and other internal meetings
  • What do we require from you?

  • Have 4+ years of experience within research, insights, analytics or consulting in understanding audiences and evaluating campaign performance
  • Demonstrate quantitative skills and the ability to roll up sleeves and dig into the numbers
  • Be able to work independently and have the confidence to make decisions
  • Have a strong attention to detail, and be able to quality check their own work to ensure that data anomalies / mistakes are caught prior to delivery of the analysis to the client teams
  • Have a genuine appetite for understanding people beyond general demographics
  • Be self-aware and able to integrate with a fast-paced sales team
  • Cultivate excellent relationships with technology and research partners
  • Meet deadlines in a fast-paced environment with a high standard of quality
  • Hands on, problem solving abilities can do approach (so someone who is a thinker and a doer)
  • Excellent communication skills written and spoken able to articulate complex concepts in a clear and concise manner.
  • Be as precise and powerful in their analysis as they are in their communication and narrative in doing so they will enjoy presenting
  • Will love data, but more specifically love the way data can be used to find insight and tell stories
  • Be able to differentiate what might be interesting’ to what can be reliably considered as commercially insightful and can make decisions off the back of the data.
  • Be passionate about interesting ways of visualising data when reporting insights doing beyond the data tables
  • Listen to people and ask the right questions to find their need’ and can educate clients and internal stakeholders on analytics and insight best practices.
  • But wait, there’s more!

  • Part of the Warner Media family of powerhouse brands
  • Work for the BEST! Turner has been the recipient of HR Asia as one of the best companies to work for in Asia 2018; Hong Kong workplace awards : Caring Company Award 2017-
  • 2018 and Manpower Development Award 2017-2018

    All applications may be considered for other suitable positions within the WarnerMedia Group.

    All applications will be retained for a maximum period of one year. Turner International Asia Pacific Limited is an Equal Opportunity Employer A WarnerMedia Company

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