Manager, Card Product
Hong Kong, Hong Kong

Manager, Card Product

You will be a key member of the credit card team to formulate and develop marketing strategies to drive Card product and partnership.

You will plan and implement various end-to-end card usage and retention marketing campaigns, conduct analysis for customer segmentation purposes, and coordinate with different channels to increase the campaigns awareness.

You will coordinate with internal and external stakeholders for ensuring the efficiency and effectiveness on marketing campaigns.

You will keep abreast of latest market trend and customer spending behaviour of different segments. In addition, you will monitor the performance of marketing activities based on performance data and provide recommendations on usage marketing strategies.

To qualify, individuals must possess :

  • Bachelor degree or above in related discipline
  • Minimum 3 years' experience in card marketing, card usage, loyalty marketing, partnership marketing gained in Banking industry preferably
  • Non-banking candidates with solid loyalty / partnership experience will also be considered
  • Strong interpersonal and communication skills
  • Excellent command in spoken and written English, Cantonese and / or Mandarin
  • Candidates with less experience will be considered for Assistant Manager grade
  • Contact Petty LAM on (852) 3103 4363 or via email petty.lam, APPLY NOW by clicking the button below quoting reference number PL 252068

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