Digital Content Analyst - Retail Banking and Wealth Management
Kowloon City, Kowloon, Hong Kong

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC.

As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.

If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Retail Banking and Wealth Management serves millions of customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures.

It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high calibre professional to join our team as Digital Content Author.

What is Content Studio?

  • Content Studio designs, builds and manages all the public websites for HSBC's customer facing business, Retail Banking and Wealth Management.
  • We cover 26 APAC countries, introducing and explaining our products and services, and educating the public on financial security and well-being.

    What you'll do :

  • Build intuitive, user-friendly web pages with an emphasis on mobile thinking.
  • Work in a multi-disciplinary squad with copywriters, image designers, optimisation, data and outbound messaging experts to deliver an amazing web experience for our customers.
  • Collaborate with stakeholders across the region to drive country or product specific goals.
  • Develop offshore development teams to tackle multiple projects that will be viewed by millions of customers worldwide.
  • Scope, deliver and manage ongoing optimisation of our sites. You'll use digital data, competitor analysis, SEO rankings and keyword research to find out what works and what doesn't, so we can constantly improve HSBC's web presence.
  • Requirements :

  • Experience delivering digital best practice in areas such as : website content or e-commerce, content strategy, web analytics, SEO, SEM, writing for web, optimisation and accessibility, UX, UI.
  • Ability to juggle multiple projects for international stakeholders, each with their unique set of priorities.
  • Strong relationship management skills : you'll need to communicate technical issues, resolve differences, and influence stakeholders.
  • You should be fluent in simplified Chinese, spoken Mandarin and be familiar with China specific digital channels (Wechat, Weibo)
  • Even better if you have :

  • Professional qualifications or relevant experience in digital marketing / media advertising / digital communications.
  • Finance or banking industry experience and relevant knowledge of working in regulated markets.
  • Experience using a Content Management System (Adobe Experience Manager preferred), Jira and Confluence or other project management tools.
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