Senior Marketing Manager, Market Research - Global Functions
Hang Seng
Central, Hong Kong Island, Hong Kong, Asia Pacific


The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC.

As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.

If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.

Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

HSBC are accelerating plans to transform, building on agility, innovation and customer centricity as we become a bank fit for the future.

This role is part of the Global Marketing function. The function focuses on understanding present and future customer needs, identification of market opportunities, development and execution of marketing strategies, and programmes.

The ultimate goal is to drive improvements in HSBC brand equity and contribute to customer growth, revenue growth, increase customer value and satisfaction in order to meet agreed objectives and key results

We are currently seeking a high caliber professional to join our team as a Senior Marketing Manager, Market Research

Principal responsibilities

  • Own all first party external research and agency ecosystem to drive improved customer insights to HSBC.
  • Transform systems, capabilities, organisation and processes for first party research and trackers to ensure that they are relevant and fit for the future.
  • Lead recurring customer insight programmes that provide ongoing customer satisfaction metrics and trends (NPS, CCF) as well as developing programmes to generate foresight
  • This role is part of the Marketing function focusing to support the strategic and revenue growth priorities in Asia pacific
  • The role holder will deliver this through proven knowledge of the supported business areas, demonstrating a strong understanding of external (technological innovation) and internal factors impacting the business and customer needs both now and in the future, an ability to manage complex stakeholder relationships across a matrix.
  • Accountabilities for Business, Customers and Stakeholders

  • Lead and accountable for the AOP Plan primary and secondary research ensuring alignment across all business line plans
  • Lead the team to work closely with business and Marketing partners to develop and execute research programmes
  • Lead the design and delivery of primary research for all lines of business and all channels : respond to briefs from Marketing and the business functions with the optimum solution, using established and new methodologies, to generate actionable insights to time and budget.
  • Complement global research with more granular market level audience understanding and application of global work locally.

  • Lead development and socialisation of best in class approaches to marketing insights and campaign measurement and attribution, incorporating the highest levels of rigor and reliability
  • Lead the tracking and reporting on key metrics aligned to brand and customer growth.
  • Manage and maintain a marketing research calendar that leverages local programmes to inform impactful regional and global learnings
  • Serve as a key point of contact with Performance team, global insight team, business marketing teams, and Marketing programmes teams for research
  • Partner with the business to lead the development of propositions by deploying talent to support journey and customer experience design
  • Ongoing prioritisation of research initiatives to align with evolving Business requirements
  • Identify and work with key stakeholders to gain buy in for research programmes, and ensure that strategies and solutions will be effectively delivered and measured by all areas of the business.
  • Manage external global, regional and local agency releationship, vendor management and delivery : produce reports and presentations that inform stakeholders and add to our knowledge of the customer and market
  • Leadership & Teamwork

  • Lead, coach / develop and performance manage the research team that is known for high performance
  • Recruit and retain talent as required focusing on future marketing research skills that will help drive the business forward, namely digital and data skills
  • Appropriate allocation and application of the Regional Customer Insight resources across markets and lines of business to support regional and global priorities
  • Lead the analysis and understanding incorporating a wide variety of signals, data types, and sources from primary and secondary research
  • Shape research plans, developing appropriate qualitative and quantitative methodologies, and driving the planning and execution of marketing research from end to end
  • Integrate qualitative and quantitative findings to define complete profile of consumer needs and preferences
  • Coordinate pilots of new models or strategies with stakeholders from business, Performance, Acquisition, Agencies, and Digital and Acquisition team as needed
  • Demonstrate and champion a speak up culture by challenging actions and behaviours that are not consistent with HSBC's policies and, or the best interests of the business and its customers.
  • Develop and maintain relationships with market research / insight / data suppliers, evaluating and measuring their effectiveness
  • Requirements

  • Substantial experience developing marketing reasearch best practices, particularly in settings where novel approaches and experimental designs are required
  • Experience using both popular marketing and general research tools
  • Ability to draw valid statistical inferences from large datasets
  • Adept at creative storytelling using data driven insights, and the ability to bring complex consumer data to life for non-technical marketing and business partners
  • Confident working with multiple research partners and leading multiple workstreams simultaneously
  • Go-getter with experience building positive working relationships and working in cross functional teams with differing levels of analytics understanding
  • Bachelors or master’s degree in Statistics, Economics, Computer Science, Marketing or other quantitative field preferred
  • Demonstrating ability to identify strategic needs based solutions both now and in the future.
  • Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
  • Ability to distil complex business and customer environment into simple, strategically sound and insight led stories.
  • Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
  • To be considered for this role, the relevant rights to work in Hong Kong is required.

    You’ll achieve more when you join HSBC.

    HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

    Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

    Issued by The Hongkong and Shanghai Banking Corporation Limited


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