Director – Business Development
YouGov Sport
Hong Kong, Hong Kong

The Company

We don’t just collect data, we connect data.

We have the best data and the best tools. We continuously challenge conventional approaches to market research, and we disrupt our industry to ensure that our clients always get the best solutions.

YouGov is an international data and analytics group. Our core offering of opinion data is derived from our highly participative panel of 11 million people worldwide, with 33 million interactions and billions of data points.

We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform.

We have 37 offices in 24 countries and panel members in 42 countries.

Our values are to be fast, fearless, get it right and trust each other.

The Role

This is a key role selling YouGov’s solutions and requires a credible, robust and sophisticated sales process. Ultimately, we need you to be sales focused with high motivation to achieve (ideally exceed) your new business targets.

As a natural hunter, you will build relationships easily and be a positive influence over the sales team with your work ethic, never leaving any stone unturned.

New Business Prospect Planning & Lead Generation :

  • Be able to develop strategies for lead generation and creating high value opportunities across organisations.
  • Develop a plan for hitting target at the beginning of the year, maintain it on a quarterly basis and ensure you have an action plan for identifying new business to support this.
  • Sales Process :

  • Develop a strategic sales plan from prioritising sectors to identifying individual leads
  • Ensure you have built and developed successful relationships with your clients
  • Ensure that you have multiple contacts across each organisation.
  • Full use of the CRM system
  • Follow up of all marketing campaigns as agreed with manager.
  • Create a number of opportunities across all YouGov products to meet targets.
  • Prepare proposals and supporting documentation to address clients’ needs.
  • Proactively and consistently demonstrate the value of the YouGov solutions.
  • Team Management :

  • Lead a small sales team; provide guidance and support to other junior members of the sales team in order to meet the target for the company
  • Be able to work and coordinate with different departments / teams within the organisation.
  • Qualifications

    What do I need to bring with me?

  • 10 years experience with at least 3 to 5 years of experience in marketing research, consumer insights or business intelligence (preferred)
  • Results-driven and hungry for success
  • A proven track record of exceeding sales goals consistently
  • Strong commercial acumen combined with a deep interest and knowledge agency and media industry
  • Strong industry knowledge of media / market research products
  • Proven ability to engage with C-level decision makers and coordinate activity on major accounts
  • Excellent communicator combining interpersonal relationship building with meeting facilitation and a high level of presentation skills
  • Strong quantitative skills, comfortable with financial data, corporate and market statistics, and other aspects of company & market analysis and consulting
  • Ability to work independently based on strong organizational, planning and time management skills
  • Ability to lead and contribute as part of a team
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