The Senior Market Manager’s primary responsibility is to onboard, develop and maintain a high-quality portfolio of hotel and property products (i.
e. relevant, attractive and competitive) for Expedia’s fast-growing global customer base, within their assigned territory.
In doing so, you will also continuously work with Expedia Groups property partners to help them maximize the production potential from their participation in the Expedia marketplace by smartly utilizing the power of Expedia Group’s unique data insights, marketing, distribution and revenue management toolset.
This role is the core on which the Market Management team is based. The team ensure that the Expedia Group brands’ global customers always find the most suitable hotel for their dream trip wherever they want to go, and that our hotel partners can effectively, efficiently and throughout the year, reach Expedia Group’s full breadth of global traveler demand.
What you'll do
Consistently using data specific to your market available in Expedient, Expedia’s proprietary market insights and activity prioritization dashboard, and demonstrating local market knowledge, Senior Market Managers will :
Develop and sustain strong partner relationships by providing relevant data insights and high-quality consulting services to hotel partners (revenue management advice, marketing opportunities)
Build the portfolio of local hotel partners by introducing prospective partners to Expedia’s marketplace and facilitate their onboarding process
Ensure that partner hotels’ products (content, rates and availability) are consistently optimized on the Expedia sites to maximize customer conversion
Secure additional lodging rates and availability information over high demand and compression periods to satisfy customers’ pressing needs
Secure seasonal deals and promotions within the guidelines set by management to support the brands’ merchandising and marketing efforts.
Continuously promote and develop hotel partners’ high engagement with Expedia’s full suite of : Unique market insights (partner reports, competitive data, key performance drivers)Revenue management tools (dynamic promotions, packages, fenced deals, mobile)Marketing and merchandising opportunitiesSpecialized brands (e.
g. Egencia, Hotwire, Media Solutions) potential opportunitiesSelf-service tools (Expedia Partner Central)
Represent Expedia in the local market, build Expedia’s company profile with key local influencers (e.g. tourism bureau, hotel association, etc.
and provide expertise to the local industry
Supply to cross functional Expedia business initiatives; through initiation and planning stages to actively anticipate market impact and roll out plans
Provide ongoing input to senior management in developing effective and scalable solutions to improve process efficiencies
Provide coaching to colleagues (peers, Associate Market Managers, Market Associates) on standard methodologies
Other reasonable duties, as assigned
Who you are
Bachelor’s Degree; or equivalent
8-10 years’ experience
10%-20% of in market travel for market visits
Drive for Results
High impact personality : intellectual agility, entrepreneurship, compassion in relationship, great teammate
Hungry, determined, motivated, willing to take action and results-focused
Organization and time management skills, rigor, attention to details
Proven follow-up / persistence when facing challenging situations
Ability to multi-task effectively and be able to change gears quickly without skipping a beat
Demonstrates ability to prioritize work and be laser-focused on achieving critical targets, goals and / or strategic objectives set by LPS leadership team
Relationship builder; earns the confidence of others;
Bridges and sustains solid partnerships based on mutual support through a reciprocal style
Appetite for innovative technology, fast-changing business environment, data driven decision making
Demonstrates problem solving skills
Ability to select and present insights, including performance, market and competitor analysis and to implement significant action plans based on the data
Written & Spoken Communication, Listening and Influencing
Proficiency in English and Cantonese language skills
Presents ideas and directives clearly and persuasively; actively listens when spoken / presented to
Ability to effectively communicate to various levels and through a variety of communication channels
Build & Maintain Teams
Able to work independently as well as be a strong team worker, ensuring the whole team wins
Help other team members acquire skills or achieve targets / goals