Develop strategic corporate communications plans, including regional and Hong Kong media online, offline, conferences, awards, unique global events, thought leadership, intelligence share and think pieces etc.
Benchmark objectives : brand reputation, key messages coverage, stakeholder engagement, specialists positioning, competitor review
Engineer opportunities and using the right channels for the right initiatives eradicating the formulaic approach for PR
Ensuring One Bupa is factored into all levels of communications strategy including product / services PR, internal events, staying true to One voice approach
Customer communications is not just executed through press but covers all routes including personalised communications to B2B and B2C, or third-party partnerships to reach new customers which involves working with other departments to make it happen.
The creation of an internal content and intelligence hub including company profile, and multi-media presentation, company backgrounder, boiler plates, fact sheets, biographies, key messages and Q&A’s, portraits, images, videos, press panel briefings, hot issue Q&A’s,
Media preparation for spokesperson including briefing notes, messaging and follow up with the journalist.
Develop and maintain solid relationships with Digital, Finance and Business media, pitch relevant media outlets and journalists for executive interviews and media coverage
Leads and manages the Press office
Produce and review communications contents and materials on print and digital channels that align with the corporate direction
Plan and organise events for the public and different stakeholders collaborating with key functions
Keep abreast of the news and updates from the government, regulatory bodies and industry stakeholders, and be the spokesperson and contact point of enquiries
Work closely with external stakeholders (e.g. regulatory bodies, vendors, media, etc.) and internal departments in crisis and issue management protocols
Establish the reputation risk management framework and ongoing monitoring
Works with the crisis management team to manage business risk and reputation by identifying risks and issues
Work closely with the Content team, HR department to derive comprehensive and timely employee engagement programmes
Qualifications, Training and Experience :
At least 12+ years of experience in roles either in agency, in-house environment working agile across corporate communications, marketing communications, consumer communications
Experience working in communications for B2B and B2C clients
Demonstrated experience in media pitching and agency management with clear performance outcomes
Understanding of digital communication channels
Experience in copywriting and content creation across multiple communication channels preferred, content strategy and leading campaigns is an advantage
Project management experience
Strong cultural awareness and interpersonal skills with high emotional intelligence, and people management experience
Must have significant commercial awareness and instinct, and be able to understand the role a communications strategy plays in driving commercial outcomes and risk management.
Excellent writing skills and both spoken and written English and Cantonese are a must; Mandarin skills are a significant advantage.
Bupa offers 5 days’ work per week and comprehensive remuneration packages including base salary, study assistance plan, company pension plan, life and medical benefit, dental benefit, annual leave, examination leave, etc.