Marketing Manager
AXA
HONG KONG
5天前

Description

Support Senior Customer Management Manager in developingstrategy to enhance customer experience, distributor professionalism, as wellas identify business opportunities for incremental revenue

Customer campaign

  • Initiate and develop customer campaigns bothfrom corporate and channel perspective to improve customer satisfaction anddrive business sales.
  • The customer campaigns shall cover different line ofbusiness such as Health and Life business units

  • Develop and implement customer activationprogrammes to generate leads and acquire new customers for different businessunits
  • Customer contact programme

  • Develop and implement event-trigger cross-sellprogramme to boost business sales and enhance customer experience
  • Identify business opportunities based oncustomer / policy cycle and life stage taking into consideration of customervalue and market segmentation
  • Manage partnership programmes for differentbusiness initiatives (e.g. Heath and Life)
  • Coordinate and support the production ofmarketing / promotion collaterals (e.g. leaflet, roadshow collaterals andsouvenir)
  • Monitor programme budget and expenses, as wellas programme results
  • Event management

  • Champion and organise large and small-scale ofsponsorship events to enhance AXA’s brand preference as well as lead generation
  • Sales tool enhancement

  • Work with distributors and CMCO research teamto develop sales tools based on protection gap analysis, financial needanalysis
  • Work with distributor to develop infographicsand case studies
  • Qualifications

  • University graduate or equivalent
  • 8 years of relevant working experience
  • At least 2 years relevant experience inplanning and executing customer campaigns or customer activation promotions
  • Broad knowledge of insurance industry or financialservices
  • Able to work independently, tacklemulti-projects simultaneously and able to work under stress
  • Creative thinking, customer-centric,detail-minded and self-motivated
  • Good analytical skills and business sense
  • Strong communication skills with strong writingskills in both English and Chinese
  • Excellent interpersonal skills and is a goodteam player
  • Strong PC skills especially PowerPoint, Exceland Chinese Word Processing
  • About AXA

    Would you like to wake up every day driven and inspired by our noble mission and to work together as one global team to empower people to live a better life?

    Here at AXA we strive to lead the transformation of our industry. We are looking for talented individuals who come from varied backgrounds, think differently and want to be part of this exciting transformation by challenging the status quo so we can push AXA - a leading global brand and one of the most innovative companies in our industry - onto even greater things.

    In a fast-evolving world and with a presence in 64 countries, our 166,000 employees and exclusive distributors anticipate change to offer services and solutions tailored to the current and future needs of our 103 million customers.

    AXA Hong Kong, a member of the AXA Group, prides itself of serving over 1 million customers in Hong Kong and Macau. Besides being one of the largest health protection providers in Hong Kong, it is also the number 1 General Insurance provider1 and a market leader in motor insurance.

    AXA Hong Kong is committed to helping its customers achieve stability and prosperity through providing a comprehensive range of life, health, property and casualty protection, as well as wealth management and retirement solutions.

    We believe it is our inherent responsibility to support the communities we operate in, hence creating a sustainable business via constant and considerable contribution in the dimensions of health, environment and the community.

    AXA is an equal opportunity employer. We are committed to promote Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued.

    We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximize their personal potential.

    1Based on 2013 Office of the Commissioner of Insurance market share statisticsWhat We Offer

    We offer excellent career prospects and attractive remuneration package to the right candidates.

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