MarTech Analytics & Segmentation Manager Asia
Hong Kong

The Opportunity

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service Center of Excellence (CoE) which will fuel our bold ambition to become a Digital Customer Leader.

The function brings together Marketing Technology (MarTech) and Demand Generation (Demand Gen) a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

What motivates you?

You obsess about customers, listen, engage and act for their benefit

You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes

You thrive in teams, and enjoy getting things done together

You take ownership and build solutions, focusing on what matters

You do what is right, work with integrity and speak up

You share your humanity, helping us build a diverse and inclusive work environment for everyone

We are looking for someone with :

College or University degree / certification in mathematics or similar discipline (e.g. MBA)

At least 5 years’ experience working with an advanced real-time digital analytics systems (i.e. Adobe Analytics, Adobe Workspace, Target, Audience Manager, Real Time CDP, Adobe Experience Platform)

Knowledge of advanced digital analytics methodologies such as A / B and multi-variate testing, audience-based experience personalization, customer journey analysis, and digital marketing attributes.

Three to five years of experience in using the Microsoft Office suite with expert level Excel skills.

Data management and visualization experience (Power BI or Tableau, SQL, R)

Two or more years of business analysis experience in large size companies with multiple functions / business units preferred.

The ideal candidate will have a degree of experience measuring the digital performance, including mobile analytics

Excellent communication skills and ability to interact with all levels of end users and technical resources.

Working knowledge of the utilization of analytical techniques for Adobe Experience Manager data layer integration, Adobe Target, Audience Manager, Real Time CDP, and Experience Platform is a plus

Experience directing the implementation of a web analytics platform, including the provision of detailed variable requirements to an IT team to ensure the proper collection of data elements

Must be innovative and independent in exploring the best practice in digital analytics solutions; strong critical thinking and trouble shooting skills are mandatory to be successful in this role and the candidate must exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence positive transformation on the digital properties

Nice to Have :

Basic JavaScript, HTML, and computer programming concepts

Analytics experience in agile project environment would be plus

On the job you will :

Conduct detailed site analysis and reports through multiple squads, sprints, and stand-ups in agile process

Build and maintain reports to both gauge effectiveness and provide actionable insights on all digital initiatives to a variety of teams

Collaborate with cross-functional teams to capture stakeholders’ business questions and needs and translate them into actionable KPIs to help them achieve their desired business goals in the digital channels.

Help tagging analyst in configure Adobe Analytics reporting with effective analytics tag plan and solution design reference (SDR) for efficient data management

Offer optimization recommendations for all digital user experience, ranging from mobile experience to personalization

Provide actionable insights for digital initiatives using techniques such as multivariate and A / B testing methods

Work with the Digital Services team to identify issues and opportunities to improve sales, retention, and the digital customer experience.

Assist other team members with the testing & roll out of new analytics implementations and data governance across a wide array of Manulife owned digital properties

Contribute to the planning and execution of individual digital marketing communications as required and work with Project Managers, IS, Marketing and external suppliers to ensure all execution details, timing and budgets are met.

Using Adobe Analytics, this individual must help Business partners extract relevant data points to help in the optimization of their digital strategy

Key problems / challenges :

The selected individual will help us with the extraction of data for a variety of key Manulife digital properties and will assist in the compilation of an array of data points into a cohesive, easily discernible, and actionable report for consumption by internal stakeholders

This individual will conduct in-depth analysis to support the business to make actionable and optimal business decisions in agile environment

Although focusing primarily on the direct-to-consumer business, this individual will work closely with stakeholders from across Canadian Division, which will require this individual to collaborate effectively with a multitude of business units, many of whom will have unique requirements which must still be amalgamated into the overarching strategy

Scope (Dimensions & Organizational Impact) :

The scope of this role will be primarily focused on data analysis and digital analytics activities in support of Manulife Canada and John Hancock

Our commitment to you :

Our mission; to be a part of making Decisions Easier and Lives Better

A leadership team dedicated to your growth and success

A bold ambition and set of goals to be a leader in driving transformation in our industry

Our best. Every day.


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