Retention Marketing Executive
Lalamove
Hong Kong
6天前

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go.

People talk about O2O, we live it!Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday .

With 1600+ employees spread across SEA, INDIA and LATAM, our 6-years old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter.

Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs.

Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods.

We realise this vision with a global’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors.

At the same time, we have ambition to build an international brand by establishing an even more global presence.We're currently looking to hire a CRM Marketing Executive, part of our Marketing team based in Hong Kong.

The position is responsible for the strategy, and execution of tactical retention campaigns, by deriving marketing opportunities and strategy through data analysis.

What you’ll do :

  • Drive the centralized planning, execution and analysis on CRM framework in 10+ markets
  • Identify and track all the important marketing metrics using big data management skills
  • Proactively build tactical campaigns according to the retention trends
  • Innovate and evaluate hyper-speed growth experiments (A / B Test) to provide insights for conversion rate optimization
  • Design & develop user-friendly automation campaign from activation to different stages of a user life cycle
  • Proactively engage with other teams to align on global priorities and to drive 'best practices' sharing
  • Assist on any ad hoc tasks such as helping to prepare presentations for senior management
  • What you’ll need :

  • Highly self-motivated and able to work in a fast-paced, multifaceted environment.
  • Minimum 2 years of marketing / consulting / analytical or any related experience
  • Excellent command of spoken and written English and Chinese
  • Experience with developing, implementing, and reporting on AB tests
  • Good understanding of key Marketing metrics such as CAC and LTV
  • Able to build collaborative relationships, demonstrates learning agility and strives for excellence in execution
  • Exceptional in Excel / data management skills is a plus
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