Senior Marketing Manager
DHL International
Hong Kong, HK, HK


The Senior Marketing Manager (Jewellery) is responsible for all aspects of the Cartier Jewellery Product Marketing strategy for Hong Kong and Macau. Including :

  • Provide a long-term vision for the Jewellery category with a 360 mindset
  • Identify new business opportunities for the Maison (product, client, communication, )
  • Support strategic product planning & launches
  • Manage a team of two, dedicated to the Jewellery Marketing category

    The Senior Marketing Manager - Jewellery reports to the Marketing & Communication Director, HKMO


  • STRATEGIC PLANNING & PRODUCT STEERING Contribute to the long-term Product Marketing Strategic Plan definition together with the Marketing Communication Director Define Jewellery product lines budget & novelties forecasts Translate main strategies to other departments to ensure alignment
  • MARKET INTELLIGENCE Build on methodology and processes (market trends follow-up, regular competition visit, client insights) for a sustained competitive intelligence to identify market opportunities Conduct price analysis on a regular basis and follow-up exchange rate and positioning Share the knowledge with all relevant departments to realign strategy
  • PRODUCT BUSINESS DEVELOPMENT & LAUNCHES Provide comprehensive sales analysis for product segment base on network, collections and clientele Lead 360 product launches based on data, client insights, trends and competition Work with Commercial teams on actionable plans to support the business goals Recommend new product development to HQ based on the understanding of the local jewellery scene
  • Work with internal key counterparts to ensure the success of the different projects : Commercial department to implement business development plans Boutique Managers and Sales Associates to get commercial insights and conduct training when necessary Marketing & Communication team members to ensure strong alignment and a cohesive 360 Marketing, Communication & Client plan Merchandising team to ensure good stock level and representation of products in the boutiques & retailers Local High-Jewellery and Regional High-Jewellery team HQ team to ensure overall alignment with central strategy


  • Education : University graduate GIA certification a plus
  • Experience : 10-15 years of Product Marketing experience, preferably with a global luxury company 3-5 years’ experience managing a team Extensive Jewellery product marketing & stock management knowledge
  • Specific Competencies :
  • Strategic mindset with strong business acumen and excellent analytical skills
  • Good communication skills : ability influence and develop business relationships at all levels of an organization
  • Strong project management with experience in planning and delivering 360 Marketing projects in highly complex environment
  • Self-starter mindset willing to embrace change and drive innovation
  • Strong Team player
  • High level of integrity
  • Enthusiastic and Passionate
  • Languages : English (fluent) Cantonese (desired) Mandarin (desired)
  • 报告这项工作

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    通過點擊“持續”,我允許neuvoo同意處理我的數據並向我發送電子郵件提醒,詳見neuvoo的 隱私政策 。我可以隨時撤回我的同意或退訂。