Senior Media Executive / Assistant Media Manager (4-month Contract)
Fendi Asia Pacific
Hong Kong

Key Objective

To support and handle the digital and media activities for Asia Pacific markets, with focus on digital media planning, analytics, SEM optimization (with support of agency), and social media management.

Main Responsibilities

Responsibilities include but are not limited to the following :

  • Set strategy, develop and execute digital media plan to support brand & marketing initiatives for the Asia Pacific region
  • Evaluate the performance of initiatives and provide reviews of campaigns and trends using Google Analytics
  • Working closely with agency to optimize the SEM performance, especially for eCommerce markets (Hong Kong & Australia)
  • Content planning and management of social media platforms (including Korea Facebook Page, KaoKao Friends, and WeChat Mini Program)
  • To manage digital campaign materials - getting master files and guideline from HQ, and brief local production house for layout design
  • To manage digital campaign tracking (UTM management)
  • To communicate with HQ on campaign strategy and obtain necessary approval on plan & materials
  • Perform ad hoc projects as required
  • Traditional media planning and maintenance (optional)
  • Job Requirements

  • Bachelor's Degree in Communications, Marketing, Business, New Media or Public Relations;
  • Minimum 3 years' experience working in sales of e-commerce / online / digital marketing
  • Able to work independently but also collaboratively with cross functional teams
  • Attention to details with good analytical skills
  • Experience in digital media planning; knowledge in traditional media planning is a plus
  • Experienced in social media, Facebook advertising, Google Analytics and SEM
  • Strong interpersonal and communication skills to establish the network
  • Excellent command in written and spoken English & Chinese
  • Proficient in Microsoft office including Excel and PowerPoint
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