Student Brand Manager
redbull uk
Hong Kong S.A.R.
1天前

Areas that play to your strengths

all the responsibilities we'll trust you with)

CAMPUS MISSION

Be a true expert of your campus, building a targeted campus plan with strong impact to engage diverse groups of students on campus throughout the school year

Driving trial on a daily basis and infuse Red bull into student lifestyle through coordination of selected student events on campus and one on one seeding in an undercover way, with a focus on core consumption occasions : Studying, Sports and Stay fit.

Building image via Red Bull owned events, brand personality hacks and sharing Red Bull properties via social media.

Develop relationships with campus opinion leaders to build loyalty among a variety of groups on campus.

PRODUCT AND BRAND EXPERTS

Act as a Red Bull ambassador at all times, be professional & courteous to consumer, campus contacts and authorities.

Have a good understanding of moment of need’ occasions in the everyday lives of students, driving trial and awareness of Red Bull on campus.

Be a credible product and brand expert, knowing our product ingredients and brand values.

Build brand awareness via targeted social networking sharing of relevant Red Bull content.

SALES SUPPORT

Grow visibility and availability of Red Bull Products in key outlets on and around campus.

Visit local accounts to check stock and point of sale displays to ensure perfect distribution and availability on and around campus.

Regularly participate in meetings with local team to align marketing and sales strategies.

MANAGEMENT AND ADMINISTRATION

Consistently report all activity through regular reports via Red Bull’s online university collegiate portal (RBU) the online platform of the SBM program

Share ideas and collaborate with SBM nation through regular interaction on RBU

Identify future Student Brand Managers and Wings Team Members, driving recruitment initiatives on campus and aiding in training.

Ensure involvement and assistance on Red Bull Events and 3rd party supported events.

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