Our client is a well-known international luxury beauty brand with proven track record, who is seeking for a (Senior) CRM Executive to join the team.
The candidate plays a key role in building customer loyalty through the development and execution of CRM initiatives and customer engagement.
It is a great opportunity for someone wanting to build an international career at a growing brand. Candidate with more experience will be considered as Assistant CRM Manager. Industry : Luxury beauty
Develop customer lifecycle program, CRM communication plan and event calendar for optimizing customer journey and building customer loyalty;
Execute new launch CRM activities and to enhance conversion, retention and reactivation;
Enhance annual CRM redemption program by spending tiers based on sales data analysis;
Tailor made and execute CRM event based on different POS customer profile and need and measure campaigns’ effectiveness;
Prepare customer list extraction from system and design DM / EDM communication for campaign;
Engage in E-Commerce development to enhance customer loyalty.
Degree holder, preferably in Marketing / CRM / Business Administration / Information Management or related discipline;
3 years’ related experience in CRM; experience in in-house consumer brand / retail / beauty industry is an advantage;
Fluent spoken and written Cantonese, Mandarin and English;
Good computer skills, in Microsoft Office applications, especially Excel;
Strong analytical and planning skills, good communication skills, well-organized and sensitive to figures.