Cluster Marketing Manager
British Council
Hong Kong

The British Council in East Asia is looking to hire a Cluster Marketing Manager to lead the development and execution of the marketing strategy for exams and plans for all countries within the Cluster(s), ensuring alignment to the cluster / regional and global marketing strategy and brand, and to work in partnership with the Exams Business Unit to ensure that country marketing programmes enable required business targets.

Reporting to the Director Exams Marketing, East Asia, you will lead Country Marketing Managers in planning and execution of exams marketing strategy for their respective countries, ensuring that it drives and supports the region’s strategic objectives for the British Council in a flexible, cost-effective way.

To perform in this role, you need a relevant external professional qualification with considerable experience in a management position at a regional level within a large and complex organisation with the capability to lead and manage a small / remote team successfully.

You need to be a marketer with integrated marketing experience including marketing communications, branding, digital and PR, capable of developing marketing strategies and plans, based on data and market insight.

Ability to effectively manage supplier relationships is essential

In our commitment to promote Equality, Diversity & Inclusion, kindly note that we are not interested in collecting any information that is irrelevant to the job such as marital status, age, photograph, etc.

Applications lacking in information will not be considered when we shortlist for any roles.

If you are interested in applying and feel that you are suitable for the role, please apply before 4 June 2018 (23 : 59 UK Time).

About the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries.

We do this by making a positive contribution to the UK and the countries we work with changing lives by creating opportunities, building connections and engendering trust.

Through our English and Exams work we aim to achieve more widespread and better quality teaching and learning of English worldwide and offer access to professional qualifications.

Working with policymakers, government ministers, teachers and learners across the world we help millions of people to access English by supporting the teaching and learning of English in public education systems, and through self-

access materials and courses. We teach learners and teachers of English face-to-face in dedicated teaching centres and online through a range of courses.

Every year three million people take international exams with help from the British Council, gaining qualifications that can open doors at leading academic institutions and improve employment prospects.

The British Council delivers over 3m UK exams worldwide in over 850 cities and towns. This post will work with Korea, Japan, Taiwan, Hong Kong, Indonesia, Singapore, The Philippines, Vietnam, Malaysia, Myanmar and Thailand.

Together these countries deliver over 800,000 exams annually.

Markets are varied and competition is often intense. The post supports the region towards getting the appropriate marketing mix in order to deliver ambitious regional growth targets.

The post will also develop innovative promotional tools and support products and services that can be applied flexibly at a local level.

The Content Manager, Exams Marketing, East Asia works as part of the East Asia Exams Marketing team which is led by the Director, Exams Marketing, East Asia.

The post-holder works closely with country Exams Marketing Managers and regional Marketing Managers in the East Asia team who focus on different areas including communications / PR, Market Research / Intelligence, Stakeholder and Events for the region.

Internal candidates only : please remember to include the full version of your most recent end-of-year-record of performance and confirm when the system prompts you to, and that you have discussed the application with both your line and centre manager.

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights.

All staff worldwide are required to ensure their behaviour is consistent with our policies.

The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters -

everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.

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