Product Marketing Manager, Bobbi Brown, Asia Pacific
THE ESTÉE LAUDER COMPANIES
Hong Kong, Hong Kong
22天前

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  • The Estée Lauder Companies Global Jobs

    GLOBAL JOBS

    The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

    Where location What job title, keywords

    The Estee Lauder Companies Product Marketing Manager, Bobbi Brown, Asia Pacific in Hong Kong, Hong Kong

    Product Marketing Manager, Bobbi Brown, Asia Pacific

    Position Summary :

    Work in partnership with Global and APAC markets to cascade global strategic product marketing direction, provide guidelines on planning and forecasting, support program execution, monitor product performance and facilitate feedback / requests between both sides, with the attempt to drive strong APAC business growth under adherence to global direction and the brand equity.

    Provide analytic business insights, initiate regional marketing programs, and request for tailored supports to meet unique regional / local needs.

    Offer necessary marketing and retail supports to facilitate the business operation as well.

    As an attached responsibility, this position will be also responsible to support Marketing Director on Channel specific marketing activities / calendar / promotion with the Marketing Executive.

    This position directly reports to the Regional Marketing Manager, with support from one dedicated Marketing Executive and is based at the APAC regional office in Hong Kong.

    Job Description :

    New Product Planning / Product Marketing

    Evaluate regional relevance and APAC business potential on new innovation / launches created by global

    Provide valuable feedback to Global Marketing on APAC product trend, needs and launch supports

    Consolidate markets requests for APAC driven product development

    Analyze APAC competition and identify business gap with regional proposal and insights on key categories product development in support to global long range development plans

    Support the development of APAC product marketing calendar

    Manage APAC product assortment strategy, provide guidance and validation on individual markets assortment planning

    Facilitate New Product Registration and variants needs per individual countries’ laws and regulations, with special focus on China

    Launches Program Supports / Sampling / Promotion

    Lead the development of global brief for key regional programs (key launches and hero products repromo) to guide program support development

    Work with individual markets to develop 360 program execution plan in accordance to global / regional strategies and direction

    Partner with cross function team (CRM, Social, Online, Education, VMD) to create and / or to ensure global program support toolkit relevancy & sufficiency for the markets.

    Identify and execute regionally / locally relevant programs in accordance with the approved guidelines

    Maintain creative content & delivery timelines per launch programs

    Forecasting / Demand Planning

    Propose Regional Forecast Guidelines and set product growth targets, ensuring alignment with the sales plan.

    Provide APAC demand estimates for global business planning

    Review APAC market forecast together with Demand Planning teams on new and basic lines forecasting

    Contribute and reason to markets’ forecast validation including new launches, promotion, sets

    Pricing / Analysis / reporting

    Compile launch campaign business report with constructive feedback to Global teams regarding sales results, product performance, program’s effectiveness, regional / country specific needs (in terms of new products, creative assets, promotional tools, events and in general all aspects of marketing mix)

    Post-launch evaluation at 1M and 6M (qualitative and quantitative) of key launches and programs , with Corporate Marketing team

    Lead in competitors’ activities tracking including new products launches, new activations, new packaging and campaign strategies etc.

    Conduct review and analysis on regional mix of business and Beaute Research

    Facilitate APAC pricing harmonization, evaluate and feedback global pricing guideline on behalf of APAC

    Contribute market, trend and artistry insights in all respective aspects

    Qualifications

    University Degree, preferably in Marketing related area

    Minimum of 6 years working experience in product / category management aspects, preferably in the cosmetics retail industry on affiliate level.

    Proficient in English, plus additional Asian language would be advantageous

    Regional exposure will be a plus

    Team player with good communication and interpersonal skills

    Set high standards for himself / herself and display integrity in his / her work.

    Self-motivated for better results and improvement always

    Multi-tasking and fast paced

    Able to work under high pressure

    Well Organized, Analytical

    Lead 1 Marketing Executive and provide proper coaching on product marketing function

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