Apply working knowledge of Professional, Consultative, and Strategic Selling skills to maintain existing business, develop incremental business, and conduct cold calls to develop additional labs.
Demonstrate use of selling skills in the field, such as making good opening statements, connecting with the customer, asking high gain questions, creating the value proposition and closing.
Participate in sales training programs as presented by the company to develop appropriate selling skills consistent with the Company philosophy, policies and procedures.
Utilize data sources to analyze and capitalize on territory opportunities with the greatest ROI. Communicate key competitive activities, trends, and changing customer development plans and priorities, which includes emerging customers.
Attain or exceed assigned sales goals, profit goals, and market share goals consistently within expense guidelines.