The Regional Digital Marketing Manager oversees the execution and delivers the company's digital marketing strategy. Developing, planning and securing customer traffic conversion online and offline.
He / she will be responsible for managing and executing digital marketing, social media and influencers strategies through integrated campaigns.
He / she will work closely with 10 APAC markets (Hong Kong, Korea, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines, Australia) to raise brand awareness by implementing performing digital marketing strategies.
He / she will need to keep track on the progress of digital media campaigns implementation of the markets and ensure all deadlines are met accordingly.
He / she will also need to analyze and evaluate the performance of the implemented digital marketing campaigns so as to improve campaign effectiveness and user experience.
Continually partner with cross-functional teams (marketing, e-business, retail) to ideate product launch & marketing campaign concepts.
Formulate overall digital marketing strategy for APAC in line with the global brand marketing priorities and guidelines.
Lead and drive Digital Paid, Earned, Owned media strategies across APAC.
Provide guidance and support for local teams to develop and execute local digital marketing plans including performance marketing and social media.
Identify regional / local digital marketing opportunities.
Act as a Digital mentor and provide best practices, guidance, feedback to Global, regional and local teams.
Liaise with regional and local media agencies. Define KPI, measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Create local digital content in compliance with brand guidelines.
Regular competitor monitoring and reporting of digital activity.
Collaborate with internal teams on e-commerce, CRM, PR and communication teams for related projects.
Paid digital media
With the support of a media buying agency, lead the digital marketing strategy to run search and performance media to build awareness and sales in our local markets.
Develop comprehensive digital advertising strategies to support launch / campaign concepts for all channels & facilitate execution in the countries with Global departments (channels will include : Affiliate, Display, Email, SEM, VOL & Social).
Continually analyze channel strategies & identify areas to improve acquisition and generate high engagement.
Define key learnings, insights, best practices to be shared with Global and markets.
Earned digital media
Identify key influencers per market and develop KOL / influencers programs to drive awareness and sales. Establish influencers' partnerships / communities to achieve cost efficiency, always-on social buzz.
Oversee local content development including concept generation, agency briefing, budget planning, timeline management, project executions and KPIs' tracking.
Define campaign amplification (channels, media partnerships,) to broadcast local content on a broader scale.
Continually monitor influencers / KOL campaigns thru social listening tool to define ROI and improve social rankings.
Incorporate best practices in digital marketing guidelines for the markets.
Owned digital channels (Line, Kakao)
Identify key local social media to build brand awareness and customer engagement.
Support local teams to build owned media channels recruitment, planning and content.
The ideal candidate should be self-motivated, on-trend with current social and digital marketing updates, with good verbal and written communication skills, and a team player.
Bachelor's degree in Business / Marketing
Minimum of 7+ years of experience in a marketing management position
Proven experiences in digital marketing and PR
Superior knowledge and understanding of the digital and social media landscape in Asia Pacific
Good experience and understanding of retail marketing and customer relationship management
Excellent communication, research, presentation and creative skills
Strong analytical skills
Organized, good project management skills, and a team player
Confident, passionate and enthusiastic attitude
Full knowledge of MS Office
Fluent in English